DealMaker · 10 hours ago
Senior Creative Strategist
Los Angeles, CA
Full-time
Hybrid
Mid, Senior Level
$95K/yr - $115K/yrDealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. As a Senior Creative Strategist, you will shape the creative direction for innovative companies raising capital, driving impact through creative strategy, performance optimization, and cross-functional collaboration.
FinanceFinTechSoftware
Responsibilities
Translate deep research into big ideas, campaign concepts, and creative strategies tailored for investor audiences
Write clear, actionable creative briefs aligned with testing strategies that produce measurable wins
Lead calls with clients asking sharp questions, surfacing insights, and capturing narratives that directly inform campaign strategy
Analyze creative performance data (ROAS, CTR, engagement, conversions) to identify trends and refine strategies that maximize impact
Use insights from testing and analytics to inform future creative iterations and long-term planning
Recommend creative pivots across paid social, landing pages, and email campaigns
Design A/B tests to identify high-performing creative variations across different audience segments and platforms
Foster a culture of experimentation by sharing findings and encouraging cross-functional teams to test new approaches
Actively foster collaboration by working closely with strategy, paid media and retention, creative + content production, to align creative strategies with overarching campaign goals
Build strong relationships production teams to scale creative output without compromising quality
Serve as the creative 'voice' in cross-functional discussions, ensuring investor motivations are at the center of campaign storytelling
Stay informed on industry trends, platform updates, and emerging technologies, ensuring our creative efforts remain competitive and cutting-edge
Champion a growth mindset within the team by embracing new creative tools, formats, and storytelling approaches
Leverage AI and automation tools daily to accelerate research, spark creative concepts, streamline workflows, and scale testing without sacrificing quality
Qualification
Required
Performance-driven creative thinker who thrives at the intersection of data, storytelling, and strategy
Ability to see creative as a lever to drive measurable business outcomes
Experience using AI as a creative partner, utilizing large language models and automation tools
Balance big-picture thinking with obsessive attention to detail
Ability to translate deep research into big ideas, campaign concepts, and creative strategies tailored for investor audiences
Write clear, actionable creative briefs aligned with testing strategies that produce measurable wins
Lead calls with clients, asking sharp questions, surfacing insights, and capturing narratives that inform campaign strategy
Analyze creative performance data (ROAS, CTR, engagement, conversions) to identify trends and refine strategies
Design A/B tests to identify high-performing creative variations across different audience segments and platforms
Foster collaboration with strategy, paid media, and retention, creative + content production teams
Build strong relationships with production teams to scale creative output without compromising quality
Stay informed on industry trends, platform updates, and emerging technologies
Champion a growth mindset within the team by embracing new creative tools, formats, and storytelling approaches
Conceptual thinker with the ability to generate bold campaign ideas, storytelling angles, and hooks
Sharp eye for design, copy, and video, with clear feedback that elevates creative quality
Ability to balance creativity with compliance
Proven ability to develop creative strategies and briefs that drive measurable outcomes
Strong understanding of ROAS, CTR, CPC, and full-funnel marketing metrics
Experience guiding creative execution to ensure assets are impactful and performance-ready
Expertise in conducting deep research into industries and competitors
Strong track record in testing frameworks and performance optimization
Meticulous attention to detail and accuracy
Ability to manage multiple, complex client loads while maintaining high quality and hitting deadlines
Skilled at cross-functional collaboration with Paid Media, Video, and Design
Experience introducing process improvements, frameworks, or AI-driven tools
Skilled in presenting creative rationale and performance takeaways
Strong communication skills to guide clients and internal teams
Collaborative mindset that strengthens internal and external partnerships
Preferred
Experience with hands-on usage of LLMs and creative AI tools (ChatGPT, MidJourney, Firefly, Runway, etc.) to ideate, prototype, and scale
Benefits
Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor
A diverse & distributed team of doers, innovators, and experts
Shared employee benefit plan (medical, vision, & dental)
Strong autonomy with support from leadership
Annual learning support
Company
DealMaker
DealMaker provides capital raising technology that transforms how companies raise funds, engage investors, and build community.
Founded in 2018
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$20MKey Investors
Information Venture PartnersCIBC Innovation BankingThe Canadian Securities Exchange
2025-11-06Private Equity· $20M
2025-11-06Debt Financing
2024-01-01Private Equity
Leadership Team
Rebecca Kacaba
CEO & Co-Founder
Mat Goldstein
Co-Founder
Recent News
Xtreme One Entertainment, Inc.
2025-11-20
Company data provided by crunchbase