Purpose Financial · 10 hours ago
Sr. Director, Marketing & Analytics
Greenville, SC
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expPurpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products. The Sr. Director of Marketing & Analytics will be responsible for maximizing the efficiency and impact of a multi-million-dollar marketing budget by leveraging data-driven insights across various channels, while leading a high-performing team in a collaborative environment.
CommunitiesFinancial ServicesProfessional Services
Responsibilities
Lead the development and implementation of robust, data-driven attribution Models to accurately measure the performance and ROI of all marketing channels (Direct Mail, Digital, etc.)
Drive efficient allocation of multi-million-dollar marketing budgets, optimizing spend to maximize ROI balancing the unit economics and financial guardrails
Develop and manage comprehensive marketing forecasting models, leveraging predictive analytics to provide accurate projections for customer acquisition, revenue, and budget utilization
Spearhead the strategy and execution for identifying, testing, and scaling new acquisition channels and platforms, fostering a culture of rigorous experimentation
Develop clear testing methodologies, criteria for success, and rollout plans for successful pilots using A/B testing frameworks specifically in Pre-Screen and online lead auctions
Maintain a pulse on emerging industry trends, technologies, and consumer behavior to ensure the company remains at the forefront of acquisition strategies in the fintech space
Serve as a key strategic partner to the Data Science, Product, Finance, and Enterprise Data Teams to drive growth Marketing initiatives
Collaborate with Data Science to refine predictive models, enhance targeting capabilities, and improve customer experience through shared data strategies
Work closely with the Operations team to ensure seamless customer experience and alignment between marketing campaigns and field execution
Mentor, manage, and grow a high-performing team of marketing, analytics, and data professionals, fostering a culture of accountability and continuous learning
Oversee talent acquisition and development initiatives to build a best-in-class marketing function, focusing on both technical and human capabilities
Qualification
Required
Bachelor's degree in marketing, Business, Statistics, or a related quantitative field; MBA or Master's degree is highly preferred
10+ years of experience in performance marketing or growth roles, with at least 5 years in a leadership capacity, ideally within a direct-to-consumer (DTC) or FinTech environment
Deep expertise in marketing analytics, attribution, data interpretation, and statistical analysis
Strong SQL skills and proficiency with BI tools
Proven track record managing significant budgets across both digital advertising and offline channels with deep expertise in Pre-Screen Direct Mail, and Lead Auction based channels
Demonstrated ability to lead, inspire, and develop large, cross-functional teams, with strong change management abilities to drive a data-centric culture
Strong ability to translate complex data into clear, actionable business strategies and influence executive-level decision-making
Excellent written and verbal communication skills, capable of effectively collaborating with technical and non-technical stakeholders
Must be eligible to work in the USA and able to pass a background check
Benefits
Health/Life Benefits
Health Savings Account plus Employer Seed
401(k) Savings Plan with Company Match
Paid Parental Leave
Company Paid Holidays
Paid Time Off including Volunteer Time
Tuition Reimbursement
Business Casual Environment
Rewards & Recognition Program
Employee Assistance Program
Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks
Company
Purpose Financial
Purpose Financial is a consumer financial services company that offers a wide range of financial solutions and credit products.
1001-5000 employees
H1B Sponsorship
Purpose Financial has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (36)
2024 (16)
2023 (19)
2022 (18)
2021 (14)
2020 (8)
Funding
Current Stage
Late StageLeadership Team
Paul Cho
Chief Operating Officer
Recent News
Company data provided by crunchbase