NeuroFlow · 18 hours ago
Senior Product Marketing Lead
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years expNeuroFlow is a company dedicated to improving behavioral health through technology and innovative solutions. The Senior Product Marketing Lead will develop and execute marketing strategies for healthcare technology products, focusing on successful product launches and effective messaging.
FitnessHealth CareMental HealthmHealthWellness
Responsibilities
Develop and execute comprehensive product launch strategies for complex analytics products, including market analysis, customer segmentation, and go-to-market plans
Define and communicate compelling product value propositions, differentiators, and benefits to target audiences
Create and oversee the development of marketing collateral, including product documentation, sales materials, and digital content. Partner closely with product team to translate the product and data roadmap for external audiences
Collaborate with the sales team to provide them with the necessary tools, training, and resources to effectively sell and promote our products
Conduct competitive research to understand the market landscape, identify opportunities, and refine product positioning
Stay updated on industry trends, customer needs, and emerging opportunities to inform product strategies
Develop and execute customer engagement programs to gather feedback, drive product adoption, and build customer loyalty
Plan and oversee integrated marketing campaigns to support product launches and ongoing product marketing efforts
Utilize data analytics tools to track and measure the performance of product marketing campaigns and initiatives
Qualification
Required
8+ years of product marketing experience with progressive responsibility, with majority of experience in healthcare technology companies
Demonstrated success in bringing technically complex analytics products to market in healthcare
Data-driven decision-making mindset with experience using analytics to inform strategy
Cross-functional team leadership experience, including managing marketing programs across diverse stakeholders
Deep understanding of healthcare industry trends and buyer personas across commercial and government markets
Excellent analytical and strategic thinking capabilities with ability to translate technical concepts into clear value propositions for various audiences
Natural storyteller with outstanding written and verbal communication skills
Benefits
Flexible work schedule
Unlimited PTO
Physical and mental wellness benefits
Medical coverage
Parental leave
401K
Company-sponsored events
Referral program
Onsite gym
Dog friendly office
Snacks in the office
Commuter benefits
Onsite massages
Company
NeuroFlow
NeuroFlow is a HIPAA compliant digital health platform that optimizes the way behavioral healthcare is delivered, tracked, and assessed.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$60.55MKey Investors
Concord Health PartnersSEMCAPMission Daybreak
2025-05-15Grant· $2.8M
2023-09-06Series Unknown
2022-10-12Series C· $25M
Leadership Team
Christopher Molaro
CEO
John Boles
Vice President
Recent News
2025-07-17
Technically Media
2025-07-02
Company data provided by crunchbase