Eden · 8 hours ago
Direct Response Copywriter Contractor
United States
Contract
Remote
Mid, Senior Level
$65/hr - $85/hr
3+ years expEden is seeking a US-based Direct Response Copywriter with deep expertise in women’s health, wellness, and modern telehealth to support performance-driven growth initiatives. This role focuses on producing high-performing copy that aids women in making informed healthcare decisions while driving measurable business outcomes.
ConsultingHealth CareInformation TechnologyManufacturingSoftware
Responsibilities
Conversion-Focused Copy Development
Write high-performing copy for landing pages and product detail pages (PDPs)
Develop clear, empathetic medical intake flows and patient education content
Produce email and SMS lifecycle messaging across acquisition, onboarding, retention, and reactivation
Create paid social, CTV, and affiliate creative optimized for performance
Support product launches and new care offerings with end-to-end messaging
Campaign Ideation & Messaging Strategy
Independently develop campaign concepts, hooks, narratives, and testing angles
Bring proactive ideas specifically tailored to women navigating real health decisions
Translate complex medical and clinical information into calm, clear, and empowering language
Performance Optimization & Iteration
Use performance data and experimentation to refine messaging and improve results
Deliver multiple test variants and iterations based on learnings
Balance conversion goals with trust, empathy, and responsible healthcare communication
Cross-Functional Collaboration & Compliance
Collaborate with Eden’s Clinical and Legal teams to ensure accuracy, compliance, and responsible messaging
Incorporate feedback while maintaining clarity, performance focus, and brand voice
Utilize AI tools for ideation and iteration while protecting originality and human insight
Qualification
Required
3–7+ years of copywriting experience with a proven direct-response or performance marketing background
Direct experience writing for women's health, wellness, or female-focused brands (required)
Demonstrated strength in both long-form and short-form copy
Comfortable working with Clinical teams and regulated content workflows
Portfolio required with clear performance outcomes (e.g., conversion lift, revenue impact, CTR/CVR, CAC/CPA, retention, or test results tied to the work)
Preferred
Telehealth, healthcare, or regulated-industry experience strongly preferred
GLP-1 or metabolic health brands
Hormonal health, fertility, or menopause products
Supplements, skincare, or wellness DTC brands
Subscription or continuity businesses
Affiliate-driven or social-first brands
Company
Eden
Eden a wellness and lifestyle brand focused on modern consumer solutions.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase