Groma · 21 hours ago
Growth Marketing Manager
Boston, MA
Full-time
Hybrid
Mid Level
3+ years expGroma is a company focused on building a real-estate-backed cryptocurrency to democratize real estate ownership. As the first marketing hire, you will establish a marketing function that encompasses investor relations, resident engagement, acquisitions, and brand development, while collaborating with leadership to craft narratives and execute impactful strategies.
Information TechnologyReal EstateReal Estate Investment
Responsibilities
Collaborate with Groma's executive team to build the marketing foundation, from planning to execution. Develop brand plans, GTM strategies, and messaging for key audiences — investors, residents, brokers, partners, and employees
Manage and execute multi-channel campaigns across email (HubSpot), social, digital, events, and owned content channels
Work closely with investor relations and operations teams to produce newsletters, deal updates, webinars, and investor reports
Support and improve resident marketing through newsletters, drip campaigns, creative leasing strategies, and workflow optimization. Maintain consistent brand messaging and content across formats: landing pages, case studies, pitch decks, and educational material
Contribute copywriting and storytelling for the Groma website, community investor campaigns, press releases, and investor outreach materials
Drive engagement through events, social media, and outreach to audiences such as investment clubs and crypto communities
Partner with leadership and design to refine internal and external communications for recruiting, compliance, and culture content
Analyze marketing performance to inform strategy and iterate on campaign effectiveness
Qualification
Required
3+ years in a marketing, brand, or communications role at a startup, corporate, or agency environment
Bachelor's degree in Marketing, Business, Communications, or a related field
Experience owning end-to-end campaigns and building messaging from scratch in ambiguous environments
Ability to translate insights into clear briefs and content across web, email, and social platforms
Strong communicator who thrives in fast-paced, cross-functional teams with shifting priorities
Familiarity with tools like HubSpot, Google Analytics, SEO platforms, and CMS systems
Ability to juggle multiple projects, manage stakeholder input, and meet deadlines with minimal oversight
Strength in taking a complex idea and making it relatable
Preferred
Familiarity with investor relations, financial products, or blockchain/crypto ecosystems is a strong plus
Benefits
Early stage equity in a quickly growing startup
5% 401k match
Fully covered high-quality health and dental insurance plans
Fully covered commuter passes for bus, subway, boat, or commuter rail
Unlimited PTO
13 official company holidays
1 floating holiday: We recognize that there are lots of holidays that are meaningful to different people in different ways and we want to celebrate that by enabling team members to have the time/space to commemorate those days however is appropriate, and using it as an opportunity - if they'd like to - to share the meaning of that day with the broader team
Optional pet insurance for cats, dogs, lizards, frogs, and waterfowl
A beautiful office in downtown Boston with a gym, locker rooms, game room, rooftop garden, and several catered lunches a week
Company
Groma
Groma is a vertically integrated real estate investment, development and management company
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$50.29MKey Investors
Castle Island Ventures
2023-06-05Series Unknown· $1M
2023-01-30Series A· $20M
2022-02-12Series A· $29.29M
Leadership Team
Grant Fishman
Founder & Head of Property Operations
Recent News
BostonGlobe.com
2025-03-03
2023-05-24
Company data provided by crunchbase