Hachette Book Group · 5 hours ago
Senior Marketing Manager/Assistant Director of Marketing, Union Square & Co.
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$70K/yr - $90K/yr
5+ years expHachette Book Group is a leading book publisher, and they are seeking a highly motivated and creative Senior Marketing Manager/Assistant Director of Marketing to support their publishing program. The role involves developing and executing title-specific marketing strategies to enhance engagement and drive sales across various imprints.
BooksEBooksEducationMarketingPrintingPublishing
Responsibilities
Create and implement marketing plans for select key titles and brands including consumer and trade advertising and promotions (digital & print), pre-publication marketing outreach (trade teaser mailings, preorder campaigns), as well as giveaways and downloadables (promotional items, activities)
Develop and execute organic digital marketing, social media, brand partner and influencer strategies to enhance engagement and readership for both individual titles and authors
Advocate for UNSQ titles across Sales and Central Marketing with a focus on Amazon marketing initiatives, eBook promotions, social commerce, and consumer engagement
Work closely with Publicity, Marketing Design, and School & Library to create cohesive strategies that drive results
Partner with authors and brand partners on marketing plans and strategies to drive preorders and sales during the on-sale and sustainment windows
Communicate marketing initiatives and plans through internal and external meetings, including author meetings, as well as through regular email updates
Provide copy and design direction for digital assets, ads, sell sheets, consumer and trade ads, promotional items, etc
Leverage consumer insights and analytics to track trends, refine marketing strategies, and effectively target key audiences
Contribute to acquisition marketing plans
Qualification
Required
4-year college degree or equivalent work experience
5+ years of publishing marketing experience
Experience working across a variety of publishing categories and genres with demonstrated success in leveraging author/brand platforms
Proven track record of developing and managing marketing initiatives within established deadlines and budget
Strong knowledge of digital marketing strategies and tactics including email, social media, direct-to-consumer and digital marketing
Excellent interpersonal skills including the ability to work across departments and with outside vendors and freelancers to execute marketing initiatives
Excellent written and oral communications skills with attention to detail and proven ability to handle multiple projects simultaneously while meeting deadlines
Confidence in communicating with authors, agents, media, and in-house colleagues
Benefits
Medical
Dental
Vision
Basic and supplemental life
Short-term and long-term disability
Accidental death and dismemberment
Critical illness
Hospital indemnity
Long-term care
Health and dependent care FSA
Commuter benefit plan
Employee assistance program
Tuition reimbursement
Travel assistance
401(k)
Discretionary bonus program
PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave)
Group discounts on auto and home insurance and legal services
Company
Hachette Book Group
Hachette Book Group is a US trade publisher.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Adam Fisher
Book Author
Carolyn Pittis
Director, Enterprise Transformation
Recent News
2025-12-22
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