Trek Bicycle · 1 day ago
Organic Social Channel Owner
Waterloo, WI
Full-time
Hybrid
Senior Level
5+ years expTrek Bicycle is an innovative company focused on getting more people on bikes and providing exceptional hospitality to customers. They are seeking an Organic Social Channel Owner to lead and manage their organic social media presence, develop strategies, create content, and engage with the cycling community.
ManufacturingProduct DesignSporting Goods
Responsibilities
Own Trek’s organic social channels end to end, including hands-on posting, scheduling, and publishing across platforms
Manage and maintain editorial calendars, ensuring consistent, timely, and on-brand execution
Act as the primary day-to-day channel operator, adjusting content based on performance and real-time moments
Develop and execute organic social strategies that grow brand presence, follower/subscriber count, awareness, and community engagement
Translate brand and business priorities into compelling, platform-native content plans
Identify opportunities to participate authentically in cultural moments, cycling conversations, and industry trends
Direct the creation of on-brand content to be used across the various platforms
Collaborate with creative partners and produce in-the-moment content when speed matters
Monitor brand sentiment and social conversations, escalating insights and issues when relevant
Partner closely with the Race Shop organic social team to coordinate posting schedules, align storytelling, and identify collaboration opportunities
Serve as the primary organic social point of contact between Trek brand channels and the Race Shop and brand partners ensuring consistent coordination, communication, and shared planning
Work cross-functionally with marketing, creative, product, global teams, etc. to ensure social supports broader initiatives
Align and coordinate organic efforts with paid, product launches, and campaign moments where appropriate
Track and analyze performance metrics including reach, engagement, growth, and content efficiency
Use data and social listening insights to continuously optimize content and channel strategy
Report on performance and learnings, connecting results back to brand and business impact
Stay current on platform updates, algorithm changes, and emerging social formats
Maintain strong knowledge of cycling culture, including top riders, teams, races, and industry moments
Qualification
Required
5+ years of experience managing organic social media for a large brand or agency working directly with a major brand
Proven experience developing and executing innovative organic social strategies and campaigns
Demonstrated ability to personally manage and post content across multiple social platforms
Deep knowledge of bikes, bicycle components, and cycling culture, including key athletes, teams, and major global races
Expertise across platforms including Instagram, TikTok, Facebook, YouTube, and LinkedIn
Strong understanding of analytics, data storytelling, social listening, and performance optimization
Experience using social media publishing and management tools (Sprout Social preferred)
Ability to collaborate cross-functionally while confidently owning day-to-day channel decisions
Must be located in a drivable distance to Waterloo, WI office. This is a hybrid to mostly in-office position
Benefits
Flexible and fun company culture
Competitive health care
PPO & HDHP medical plan options, Dental insurance, Vision insurance
Flexible Spending Accounts (FSA)
Free life insurance & optional term life insurance
Competitive vacation package
401(k) with match and Employee Stock Ownership Plans (ESOP)
12 weeks of maternity leave with 100% pay
Flexible holiday schedule – 10 company holidays
Tuition Reimbursement up to $15,000! (Undergraduate & Masters programs)
Employee discounts on all product
Deep partner retail discounts
Company
Trek Bicycle
Trek Bicycle is a bicycle design and manufacturing organization.
5001-10000 employees
H1B Sponsorship
Trek Bicycle has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (5)
2023 (7)
2022 (11)
2021 (8)
2020 (10)
Funding
Current Stage
Late StageLeadership Team
J
Joe Siefkes
CFO
Recent News
Company data provided by crunchbase