David&Goliath · 3 hours ago
Senior Communications Planner
El Segundo, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$90K/yr - $105K/yr
8+ years expDavid&Goliath is an agency that adheres to a philosophy of bravery, inspiring people and brands to take on challenges. The Senior Communications Planner role acts as a liaison between Brand Planning, Creative, and Media, defining the consumer journey to ensure effective communication strategies across channels.
Marketing
Responsibilities
Define the campaign channel ecosystem to create a view of the overall communications plan and content strategy required to meet KPIs
Work with the strategy and creative teams to take a creative idea/platform and connect it across a variety of consumer touchpoints
Rather than focusing on messaging as our brand planners would, this person will focus on the channel strategy with our media partners, ensuring strategic alignment between medium and message
Develop and/or use consumer journeys to help facilitate planning
Be able to decipher existing qualitative and quantitative research reports, data and analytics to determine the best ways to connect with our audience
Take on a total market approach when making recommendations
Qualification
Required
8+ years of experience in a communications planning or strategy role at an advertising, digital, PR, media and/or integrated marketing agency
Knowledge of both traditional and digital media planning
Experience with tech brands is a plus
Understand how to develop and implement integrated communication campaigns including earned, owned and shared content strategies
Take initiative and enjoy conceiving fresh ideas and innovative approaches for client partners and/or the agency
Be curious and constantly learning, and demand the best of yourself no matter the task
Familiar with the evolving media landscape, have strong media platform relationships and bring a track record of media relations outcomes
Seek to grow with the best, enjoy collaborative processes and want a workplace where your work ethic is recognized and appreciated
Define the campaign channel ecosystem to create a view of the overall communications plan and content strategy required to meet KPIs
Work with the strategy and creative teams to take a creative idea/platform and connect it across a variety of consumer touchpoints
Focus on the channel strategy with media partners, ensuring strategic alignment between medium and message
Develop and/or use consumer journeys to help facilitate planning
Be able to decipher existing qualitative and quantitative research reports, data and analytics to determine the best ways to connect with our audience
Take on a total market approach when making recommendations
Company
David&Goliath
David&Goliath is a creative agency who helps challenger brands fight their way to market leadership. We seek aggressive clients
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2017-12-12Acquired
Leadership Team
Ben Purcell
Chief Creative Officer (CCO)
David Angelo
Chairman, Founder
Recent News
Media Post
2025-07-14
Company data provided by crunchbase