Blizzard Entertainment · 5 hours ago
Social Media Manager, Hearthstone (Contract) | Irvine, CA
Irvine, CA
Full-time, Contract
Hybrid
Senior Level, Lead/Staff
$73K/yr - $134K/yr
8+ years expBlizzard Entertainment is looking for a Social Media Manager to guide Hearthstone’s global social presence through thoughtful coordination and stakeholder management. This role plays a critical role in bringing the brand to life for players and ensuring strategic continuity across campaigns.
MMO GamesSoftwareVideo Games
Responsibilities
Be a Hearthstone Expert: Liaise with other departments to support content releases. Partner with internal stakeholders to align on brand, product, and campaign priorities that inform social media planning to blend the stories of each expansion to life whilst helping support commercial objectives
Global Channel Ownership: Oversee the operation of our social channels, driving Hearthstone’s social strategy across X, Bluesky, Instagram, YouTube, TikTok, Facebook, and Twitch
Develop and Execute Social Engagement Strategies: Craft and implement effective, measurable social strategies and tactics for Hearthstone, guiding players through pre-launch, launch, and post-launch phases. Your work will directly influence the game's visibility and engagement across diverse audiences
Player Interaction: Monitor social sentiment on game posts and manage real-time responses with players to boost engagement
Brand Guardian on Social Platforms: Ensure social media programming reflects the Hearthstone brand voice, franchise goals, and campaign timelines
Analytical Focus: Leverage analytics tools to measure campaign performance, identify opportunites, and inform future strategies
Stay Trend and Culturally-Savvy: Maintain visibility and understanding of new and ongoing trends and platforms within the Social environment. Your insights will keep Hearthstone at the forefront of industry trends, and best practices
Cross Functional Collaboration: Partner with cross-functional teams to gather timely inputs that support content planning and campaign activations bringing expert strategic insight to real time decision making. Provide social media input in marketing project and expansion retrospectives
Qualification
Required
Keen understanding of Trading Card Games as well as product knowledge of Hearthstone and Warcraft
8+ years' experience in Social Media Management, demonstrating measurable impact
Proven ability to manage multiple projects simultaneously, with strategic and creative thinking
Experience working with developers and communicating complex concepts in a player-friendly manner
Ability to prioritize and re-prioritize tasks under shifting requirements and deadlines
Strong ability to balance and blend the needs of various departments and team members into effective strategies
Excellent time-management and organizational skills
Exceptional written and verbal communication skills
Strong critical thinking skills and the ability to communicate challenges with clarity and a focus on resolution
A passion for gaming on PC and mobile
Awareness of mobile gaming behavioral trends and familiarity with Sprinklr, Tableau and project management tools e.g. Monday.com
Preferred
Including a cover letter with your application is strongly encouraged, highlighting your familiarity with Hearthstone, why you are interested in working at Blizzard, and relevant knowledge/experience within the gaming industry and working with content creators/influencers
Benefits
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
401(k) with Company match, tuition reimbursement, charitable donation matching
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance
Company
Blizzard Entertainment
Blizzard Entertainment develops and publishes gaming software and computer games such as World of Warcraft, Hearthstone and StarCraft.
1001-5000 employees
H1B Sponsorship
Blizzard Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (60)
2024 (58)
2023 (46)
2022 (51)
2021 (38)
2020 (41)
Funding
Current Stage
Late StageLeadership Team
Walter Kong
SVP, Head of Development, Live Games/Mobile
Jamie Ortiz
Associate Production Manager, Creative Development
Recent News
2026-01-22
Company data provided by crunchbase