Harry's · 2 hours ago
Creative Strategist, Growth Marketing
New York, NY
Full-time
Hybrid
Mid Level
$92K/yr - $114K/yrHarry’s is a men’s grooming brand focused on providing high-quality grooming products and supporting mental health initiatives. The Creative Strategist will lead data-driven creative strategy, audience segmentation, and direct-response copywriting to enhance brand messaging across various platforms.
Consumer GoodsE-CommerceFashionLifestyleMen's
Responsibilities
Own creative reporting and learning recaps for your products/verticals; connect hooks, structure, tone, offer, and claims to outcomes and next steps
Build messaging architecture by persona and funnel (value props, RTBs, objections, social proof, offer framing) and align to media priorities
Translate CI/CX + performance trends into test plans targeting message levers (hooks, angles, claims, CTAs, pacing, structure)
Write high‑converting ad copy (hooks, VO scripts, captions, headlines, CTAs) and provide a strong POV on landing‑page copy and experiments
Author performance‑informed briefs (hypothesis, success metric, references); brief throughput and quality are core KPIs
Partner with creators via platforms; give clear, respectful direction and feedback; minimal outreach/negotiation
Read Looker and Ads Managers, understand MMM and the omnichannel lens; turn insights into hypotheses that improve CPA and scale winners
Maintain playbooks/templates (hooks/angles/CTAs by persona/funnel) to raise speed, quality, and consistency
Ensure claims compliance with approved language; collaborate with Brand/Legal as needed
Qualification
Required
You'll shine at creative strategy, audience segmentation, data synthesis, and direct‑response copywriting
You'll build messaging frameworks (hooks, angles, claims, CTAs) and write the words that make them work (hooks, VO scripts, captions, headlines), with a strong POV on landing‑page copy
You own the creative reporting + learning recaps for your lane, and you turn patterns into clear next tests and sharp creative briefs
You can open a creative analytics report (e.g., Motion) or a Google Sheet, find patterns, and turn them into testable concepts mapped to persona, messaging territory, or funnel stage
You apply heuristics (loss aversion, social proof, authority, scarcity) and JTBD thinking to shape messaging and tests
Fluent in AIDA, PASDA (and adjacent DR frameworks). You build hooks, angles, claims and CTAs; you edit ruthlessly for clarity
You track Meta, TikTok, YouTube/Shorts, CTV trends and translate them into formats/journeys that fit each persona and funnel stage
CPA‑first; you read hook rate, CTR, CVR, CPC, ROAS and connect movements to creative levers
Comfortable in Looker and aware of how MMM informs decisions in an omnichannel business
Collaborate with CD to reverse‑engineer what's working (in‑market and in our library), extract the underlying message/structure, and translate it into crisp, hypothesis‑led creative briefs for editors/creators
You use AI tools to 10× research and first‑pass copy; run a weekly rhythm (reporting → hypotheses → briefs → reviews → recap); communicate with precision and urgency
Preferred
Basic CapCut/Premiere + Figma/Photoshop/Canva to prototype and annotate to execute on simple creatives
Benefits
Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
L&D stipend
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from all of our brands
Company
Harry's
Harry's is a developer of an online platform used to sell shaving equipment and accessories for men.
Founded in 2013
11-50 employees
H1B Sponsorship
Harry's has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (16)
2023 (5)
2022 (8)
2021 (10)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$885.5MKey Investors
STORY3 Capital PartnersWellington ManagementTiger Global Management
2022-01-18Private Equity· $115M
2022-01-11Series Unknown· $140M
2021-03-31Series E· $155M
Leadership Team
Will Freund
COO
Recent News
Venture Capital Firms
2026-01-20
Global Cosmetics News
2025-10-09
Company data provided by crunchbase