WongDoody · 8 hours ago
Sr. Marketing Manager
New York, United States
Full-time
Hybrid
Senior Level, Lead/Staff
$140K/yr - $140K/yr
8+ years expWongDoody is a human experience company, powered by Infosys, seeking a results-driven Sr. Marketing Manager to support marketing operations and drive brand exposure globally. The role involves creating and managing marketing strategies, collaborating with business units, and executing integrated B2B marketing campaigns.
AdvertisingBrand MarketingMarketing
Responsibilities
Work to create, support, and manage Wongdoody’s overall marketing strategy, with the goal of increasing the impact and reach of our brand, generating more leads and helping Wongdoody win more work. Audiences to be reached are external clients and internal Infosys sales teams
Collaborate and work closely with business development and client partner teams to support marketing initiatives and sales enablement strategies as needed
Manage project activities and ensure tasks are completed appropriately, deadlines are met and updates are provided. Tasks include developing project briefs, status check-ins, team and stakeholder reviews, debriefs, etc. We will want all your attention to detail in play here to keep multiple teams on track
Collaborate with sales and executive teams globally to provide project updates and support
Manage and optimize marketing budgets ensuring efficient spend and maximum ROI
Lead the execution of the global awards strategy; identify awards, track submission deadlines, manage entry budgets, evaluate entry criteria, work with account teams to draft and submit award entries. Promote award wins
Support the global team with regular content updates on wongdoody.com
Develop, implement and optimize integrated B2B marketing campaigns across various digital channels
Define target audiences, campaign objectives, messaging and measurable KPI’s for all marketing initiatives (MQL’s, SQL’s, CPL, ROI)
Manage marketing automation platforms (e.g. Hubspot, Pardot) for lead nurturing and campaign execution, leveraging automation for efficiency and personalization
Build and maintain a permission-based list of prospects and clients and send appropriate e-mailings
Create content in support of the content strategy and our thought leadership requirements
Create a wide range of compelling marketing content including:
Website content and landing pages
Intranet content and landing pages
Case studies and success stories
White papers
Webinar presentations
Email marketing content and newsletters
Social media content and campaigns
Content for internal platforms and sales communication
Coordinate content development with subject matter experts
Manage content calendars and workflows to ensure timely delivery
Identify earned and paid speaking opportunities at industry events
Identify earned speaking opportunities at internal events
Plan, organize and execute in-person and virtual B2B events for clients and internal sales teams
Develop strategies for lead capture and nurture
Manage event logistics, event content creation and track event ROI and effectiveness
Qualification
Required
Bachelors degree
8+ years of professional experience in marketing, or similar role in technology, consulting and/or B2B marketing
Proficiency in a wide range of owned/earned media channels
Excellent project management skills and ability to stay organized
Experience driving results in a cross-functional capacity globally
Excellent written communication and storytelling skills
Proficiency with marketing platforms (e.g. Salesforce, Canva, Adobe Express, Campaign Monitor, Pardot, Hubspot, Webflow, Wordpress etc)
Track record of managing multiple projects simultaneously
Experience working with global teams and representing multiple regions
Benefits
Great medical, dental and vision insurance (paid in full)
401K with company match
Extended holidays
Flexible summer hours
Volunteer time off
Company
WongDoody
WONGDOODY is an advertising agency that offers marketing and advertising services to companies.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2018-04-13Acquired
Leadership Team
Kendal Sparks
Senior Studio Artist, Integrated Production
Ralf Gehrig
Global Chief Experience Officer
Recent News
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