Manager, Corporate Marketing jobs in United States
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Tyler Technologies · 6 hours ago

Manager, Corporate Marketing

Tyler Technologies is seeking a Manager for their Corporate Marketing team to oversee trade show strategies and manage relationships with association partners. The role entails promoting the company’s key messages through content creation and advocacy programs while working collaboratively to enhance brand recognition within target audiences.

GovTechInformation ServicesSoftware
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H1B Sponsor Likelynote

Responsibilities

Manage national level association relationships and corporate trade show strategy
Build strong relationships with association partners like NACo, NLC, ICMA, and NASCIO
Manage association strategy with the Senior Manager of Corporate Marketing
Leverage deep understanding of government personas to build brand recognition within target audience across state and local government
Manage trade show logistics and team supporting trade shows
Oversee budget related to association engagements and trade shows
Serve as spokesperson for Tyler at association events
Identify opportunities for placement and support content creation related to the Tyler Technologies editorial calendar within association channels
Help create the strategy to amplify Tyler’s corporate messages through association placements
Maximize content placement opportunities within our association partnerships
Understand and leverage industry themes and implement them throughout our Tyler Corporate shows
Create presentation abstracts, presentation decks, and blogs related to Tyler’s presence at association events
Adhere to and implement editorial style guides consistent with our brand voice, style, and tone
Edit, proofread, and improve content with strong adherence to AP Style
Work collaboratively with team to increase strengthen Tyler’s leadership position and increase awareness across all channels
Coordinate with Tyler team members to run omni-channel campaigns
Coordinate with outside agency to plan paid digital marketing campaigns
Develop understanding of Tyler’s product offerings and build relationships with team members across the company
Work with Corporate Brand Communication Manager to pitch media stories and ad hoc presentations to governments leadership audience
Serve as an advocate for our clients
Manage the Tyler Excellence Awards (TEA) program as a part of Tyler’s annual user conference, Tyler Connect
Create digital marketing strategy to solicit TEA applications and promote winner content
Identify opportunities to feature client stories through presentations, webinars, and thought leadership content
Interface with clients on behalf of Tyler Technologies
Surface client priorities with association staff

Qualification

Digital marketingEvent managementTrade show marketingSEO strategiesSEM strategiesProject managementClient advocacyData-driven decisionsGovernmentCommunicationWriting skillsCreative mindsetAttention to detail

Required

7+ years of event management or customer success experience
7+ years of experience working in or supporting local government
7+ years of demonstrable digital marketing, trade show marketing, or equivalent working experience
BA/BS degree in marketing, journalism, political science, or other relevant degree
Creative mindset that seeks to understand what audiences consume and how to create it
Attitude that approaches unfamiliar scenarios with the phase 'I don't know, but I can figure it out'
Ability to analyze marketing campaign performance and make data-driven decisions
Project management skills and strong attention to detail
Understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results
Excellent communication and writing skills
Understanding of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies
Knowledge of and interest in the public sector and the intersection between technology and policy

Company

Tyler Technologies

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Tyler Technologies is a software company providing integrated software and technology services to the public sector.

H1B Sponsorship

Tyler Technologies has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (64)
2024 (64)
2023 (48)
2022 (53)
2021 (46)
2020 (40)

Funding

Current Stage
Public Company
Total Funding
unknown
1990-05-25IPO

Leadership Team

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Daren Jackson
SVP, Tyler Disbursements
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Abby Diaz
Chief Administrative Officer and Corporate Secretary
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Company data provided by crunchbase