Merlin Entertainments · 6 hours ago
Head of Social Media & Influencer Marketing
Winter Haven, FL
Full-time
Hybrid
Director/Executive
8+ years expMerlin Entertainments is seeking a dynamic and strategic Head of Social Media & Influencer Marketing to lead their North America social media and influencer strategy. This role involves overseeing the execution of innovative campaigns, managing a high-performing team, and collaborating with various marketing teams to drive engagement and achieve brand objectives.
Digital EntertainmentLeisureMedia and EntertainmentTourism
Responsibilities
Develop and lead the North America social media and influencer marketing strategy across all Merlin brands and attractions, ensuring alignment with business and marketing objectives
Define content frameworks, platform roles, posting cadence, and KPIs to drive measurable impact and cultural relevance
Champion innovation, emerging trends, and new platform opportunities to maintain competitive and culturally relevant brand presence
Oversee social media execution for the Orlando Cluster, including content creation, community management, and channel performance across all attractions
Optimize social performance through data-driven insights, analytics, and test-and-learn initiatives while preserving distinct brand identities and storytelling
Lead regional influencer and creator strategy across VIP, family, micro, and local creators, embedding best practices across cluster teams
Build and manage relationships with creators, agencies, and talent partners to deliver scalable, high-performing collaborations
Oversee influencer campaign development, negotiation, measurement, and reporting to maximize ROI
Guide the development of high-performing, culturally resonant content across video, photography, UGC, and real-time storytelling
Partner with creative and attraction teams to deliver hero moments, seasonal campaigns, and social-first concepts, ensuring strong brand alignment and creative excellence
Establish and oversee community management standards, tone of voice, and moderation protocols across regional platforms
Partner with PR and Legal teams to manage reputation risks, crisis response, and reactive issues, ensuring effective escalation processes
Oversee social media performance analysis and reporting across engagement, reach, traffic, conversions, and sentiment
Translate insights into strategic recommendations and continuous optimization of social and influencer activity
Provide data-driven insights and competitive analysis to senior leadership and stakeholders
Collaborate with global, regional, and cross-functional teams to deliver integrated, cohesive marketing campaigns across all touchpoints
Partner with performance marketing teams to drive cross-channel alignment, asset sharing, and campaign integration
Provide regular strategic updates and performance reporting to senior leadership and key stakeholders
Lead, mentor, and develop a high-performing team, fostering a culture of creativity, collaboration, and excellence
Support ongoing professional development and growth within the social and marketing community
Act as an active member of the Orlando Cluster leadership team and contribute to broader North America growth initiatives
Qualification
Required
8+ years of experience in social media management, with a proven track record of developing and executing successful strategies for large-scale brands
Deep expertise in social media platforms, content creation tools, and analytics platforms, including Sprinklr, Hootsuite, and Google Analytics
Strong strategic, creative, and analytical capabilities, with a results-driven approach to social and influencer marketing
Excellent communication, leadership, and project management skills, with the ability to collaborate effectively across cross-functional teams
Demonstrated ability to adapt to evolving digital trends and platform innovations
Preferred
Experience within entertainment, travel, hospitality, or related consumer-focused industries strongly preferred
Bachelor's degree in Marketing, Communications, or a related field preferred
Benefits
Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
Paid Time Off (PTO).
Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
Recognition Programs and Rewards.
401(k) Program: Save for the future with company matching contributions.
Tuition Reimbursement Programs: Get support for further education and career growth.
Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!
Company
Merlin Entertainments
Merlin Entertainments is the largest European entertainments company operating in Europe. It is a sub-organization of Blackstone Group.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
CVC Capital Partners
2019-06-28Acquired
2013-11-13IPO
2010-06-24Private Equity
Leadership Team
Fiona Eastwood
Chief Executive Officer
Graeme Johnson
Global VP, People & Culture
Recent News
The Orlando Sentinel
2025-11-27
Company data provided by crunchbase