Sercante · 17 hours ago
Engagement Strategist - Marketing Cloud Engagement (US/Canada)
Sercante is a company that leads the way in marketing innovation, seeking an Engagement Strategist to bridge clients' visions with enterprise marketing realities. The role involves guiding client relationships, translating business objectives into technical requirements, and building sophisticated marketing automation solutions.
B2BCRMEmail MarketingMarketing AutomationSales Automation
Responsibilities
Guide the client relationship by acting as a proactive partner and primary advisor for their Marketing Cloud strategy and execution
Translate client business objectives into technical requirements, ensuring every personalized journey we build has a clear purpose
Build and configure sophisticated automations and cross-channel journeys that drive measurable engagement and ROI
Lead business process reviews to uncover marketing pain points and design the future state of a client's digital marketing environment
Empower client teams by leading training sessions and creating documentation that makes complex data structures feel simple
Collaborate with the broader Sercante team to peer-review solutions and share knowledge that levels up the entire agency
Qualification
Required
5+ years of experience in a consultant or strategist-level role within the Salesforce ecosystem or a similar enterprise marketing automation space
Proven success navigating and configuring Marketing Cloud Engagement, specifically mastering Email Studio, Journey Builder, and Automation Studio
Hands-on experience building and deploying robust solutions using data extensions, and a working knowledge of SQL and AMPscript
A track record of translating high-level business requirements into clear, technical roadmaps while managing timelines
The ability to break down 'tech-speak' into digestible training and documentation for stakeholders and end-users
Experience coordinating work with internal teams and contractors to deliver projects efficiently
Company
Sercante
Sercante is a Salesforce & Pardot consulting firm offering marketing automation managed services, Pardot training, & custom API integration