Edwards Lifesciences · 5 hours ago
Manager of Digital Marketing
Naperville, IL
Full-time
Onsite
Senior Level, Lead/Staff
$121K/yr - $171K/yr
8+ years expEdwards Lifesciences is at the forefront of addressing unmet patient needs through pioneering technology. The Digital Marketing Manager will lead the development and execution of omnichannel marketing strategies to enhance awareness and adoption of IHFM therapies, ensuring compliance with regulatory standards while optimizing digital touchpoints.
BiotechnologyHealth CareMedicalMedical Device
Responsibilities
Develop and own the IHFM digital marketing roadmap aligned to business objectives and annual operating plan
Develop and manage digital marketing initiatives and associated marketing programs which support key BU initiatives, product launches and market development efforts while applying consistent execution of Edwards' corporate digital marketing guidelines and trademark requirements
Gain insights from market research to inform digital marketing initiatives
Translate brand positioning and clinical insights into integrated digital strategies across paid, owned, and earned channels
Explore and integrate innovative marketing strategies and tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics
Define KPIs and measurement frameworks for all digital initiatives
Lead omnichannel campaigns (web, email, social, paid media, SEO/SEM) targeting clinicians, hospital administrators, and patients
Manage content strategy and ensure consistency across platforms
Gain insights from market research to inform digital marketing initiatives
Oversee agency/vendor relationships for creative, media, and analytics
Develop department operational procedures and processes that foster effective communications and collateral
Monitor campaign performance using GA4, CRM, and marketing automation tools
Apply A/B testing and data-driven insights to optimize engagement and ROI
Provide expertise and lead the optimization digital marketing effectiveness
Prepare dashboards and executive summaries for leadership reviews
Develop department operational procedures and processes that foster effective communications and collateral
Perform analytics and/or interpret metrics to track program effectiveness and ROI; provide recommendations to leadership that affect strategic decisions within the business
Collaborate with cross-functional teams (e.g., Regional Marketing) to execute regionally relevant, robust content utilizing regional marketing platforms which ensure a consistent customer experience across all touch points
Partner with product marketing, sales, and clinical teams to align messaging and tactics
Ensure all digital assets comply with OPDP guidelines, regulatory/legal requirements, and Edwards branding standards
Support congress and event strategies with digital activations
Oversee the development of creative with agencies. Manage agency priorities and approve expenditures within budget guidelines
Act as internal and external digital marketing steward for Edwards' corporate digital marketing and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide
Incidental duties
Qualification
Required
Degree in Marketing, Communications, or related field
Bachelor's Degree with 8 years of experience or equivalent work experience based on Edwards criteria
Preferred
Master's Degree or equivalent with 6 years of experience in digital marketing within healthcare, medtech, or pharma based on Edwards criteria
Proven track record in omnichannel strategy, paid media, SEO/SEM, and CRM
Strong analytical skills and proficiency in GA4, GTM, and marketing automation platforms
Excellent project management and cross-functional collaboration skills
Proven experience in articulating digital initiatives and educate other members of the organization by contributing to the development of new concepts, techniques, and standards
Experience with marketing automation platforms and tools required (e.g., web CMS, CRM, ABM platforms); Other platforms preferred (e.g., Marketo, Salesforce.com, Hootsuite)
Experience working with complex B2B sales processes or Technology/Medical Devices/Pharma industry
Proven expertise in Microsoft Office Suite, especially Excel and PowerPoint
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
Extensive knowledge and understanding of digital campaigns, tools, and landscape
Extensive understanding of related aspects of applying marketing concepts and principles to digital channels
Strict attention to detail
Ability to manage competing priorities in a fast paced environment
Benefits
Competitive salaries
Performance-based incentives
A wide variety of benefits programs
Company
Edwards Lifesciences
Edwards Lifesciences is a provider of science of heart valves and hemodynamic monitoring.
10001+ employees
H1B Sponsorship
Edwards Lifesciences has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (81)
2024 (70)
2023 (42)
2022 (65)
2021 (44)
2020 (28)
Funding
Current Stage
Public CompanyTotal Funding
unknown2000-04-03IPO
Leadership Team
Bernard J. Zovighian
Chief Executive Officer
Andrew Greene
Vice President, Strategy
Recent News
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2026-01-14
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