OP Recruiting · 5 hours ago
Digital Marketing Manager - Creator Collective
Brooklyn, NY
Contract
Onsite
Mid LevelOP Recruiting is seeking a Digital Marketing Manager for their Creator Collective. The role involves managing partner recruitment and engagement, executing recruitment strategies, and optimizing performance to achieve significant sales goals.
Staffing & Recruiting
Responsibilities
Partner with the Affiliate Network and Direct Program Lead to manage partner recruitment, optimization, and ongoing engagement
Execute a high-volume recruitment strategy (targeting up to 10,000 partners per week)
Monitor recruitment funnel performance, including outreach volume, sign-up rates, and partner engagement; iterate strategies based on results
Test and optimize recruitment channels (e.g., Instagram DMs, email) using creator platforms and tools to identify the most effective paths to conversion
Own onboarding goals, including:
Onboarding 24,000 creators by December 2026
Activating 12,000 creators who generate clicks
Driving 4,800 creators to convert at least one sale
Support the collective goal of generating $11M+ in annual gross merchandise sales through the Direct program
Maintain and manage the creator database and dashboards in partnership with external platform providers and account services teams
Ensure all new creators receive a monthly welcome gift
Coordinate with fulfillment partners to maintain adequate inventory levels
Identify opportunities to expand gifting initiatives, such as birthday or milestone-based gifting
Partner with the Direct Program Lead and Merchandising team to design monthly incentive programs creators can opt into
Ensure participating creators are eligible for paid usage rights and incorporated into paid media campaigns
Schedule and organize incentive campaigns in alignment with the annual merchandising calendar (e.g., seasonal promotions)
Maintain a full-year incentive and paid campaign calendar
Stay current on platform trends (e.g., Meta, TikTok) to inform campaign strategy and amplify paid performance
Segment creators into performance-based cohorts as the program matures
Develop incentive structures that reward top performers and milestone achievements
Ensure there is at least one paid campaign available for creators to opt into each month
Analyze real-time performance data, generate reports independently, identify trends, and optimize program strategy accordingly
Produce and distribute monthly performance reports for the Direct program
Lead creator education initiatives, including:
Quarterly onboarding webinars for new creators
Targeted webinar programming for different creator cohorts (e.g., new creators, top performers, gifting participants)
Source, vet, and manage creators and affiliates for paid media content across TikTok, Pinterest, YouTube, and Meta
Identify high-performing and emerging creators using performance data, platform insights, and trend analysis
Manage creator relationships end-to-end, including outreach, negotiation, contracts, gifting, and creative briefing
Collaborate closely with the Paid Social Lead and agency partners to align on campaign calendars and ensure a consistent pipeline of high-quality content
Build relationships with creators in key international markets to support paid media expansion efforts
Coordinate with Paid Social teams to execute paid opportunities within partner platforms
Support CRM initiatives, including brand and copy requests for email campaigns
Assist with CRM platform migration, ensuring audiences, data, and foundational setup are properly configured
Monitor inbound creator support inquiries and collaborate with internal and external support teams to improve processes and documentation
Qualification
Required
Experience in managing partner recruitment and engagement strategies
Ability to execute high-volume recruitment strategies
Proficiency in monitoring recruitment funnel performance and iterating strategies based on results
Experience in testing and optimizing recruitment channels
Ability to manage onboarding goals and activate creators
Experience in generating significant annual gross merchandise sales
Proficiency in maintaining and managing databases and dashboards
Experience in coordinating gifting initiatives
Ability to design and manage incentive programs
Experience in scheduling and organizing campaigns in alignment with merchandising calendars
Knowledge of platform trends to inform campaign strategy
Ability to segment creators into performance-based cohorts
Experience in developing incentive structures for top performers
Ability to analyze performance data and optimize program strategy
Experience in producing and distributing performance reports
Ability to lead creator education initiatives
Experience in sourcing and managing creators for paid media content
Ability to identify high-performing creators using performance data
Experience in managing creator relationships end-to-end
Ability to collaborate with agency partners on campaign calendars
Experience in building relationships with creators in international markets
Ability to support CRM initiatives and assist with platform migration
Experience in monitoring and improving support processes
Company
OP Recruiting
OP, formerly known as Objective Paradigm, has been a leader in tech recruiting since its inception in 1999, with a focus on executive and direct hire technology placements.
Founded in 1999
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase