Cvent · 14 hours ago
Lead, Marketing Data & Insights
McLean, VA
Full-time
Onsite
Senior Level
5+ years expCvent is a leading meetings, events, and hospitality technology provider, and they are seeking a motivated and passionate Team lead, Marketing Data & Insights. This role will support Database Marketing efforts through strategic recommendations and insights, driving critical business decisions by analyzing key marketing metrics and designing reports.
FinanceFinancial ExchangesFinancial Services
No H1B
Responsibilities
Serve as a key liaison with internal teams to define requirements, scope, and timelines, ensuring the timely and accurate delivery of data and insights for projects
Own the interpretation of campaign and funnel data, analyze results, and provide ongoing reports and recommendations to regional and product‑focused marketing teams
Report on marketing KPIs such as leads, conversion rates, marketing attribution, pipeline contribution, and marketing engagement, ensuring stakeholders have a clear and consistent view of performance
Develop, maintain, and manage advanced reporting & analytics framework, dashboards, and other BI solutions
Use both qualitative and quantitative methods and tools to identify areas for improvement and optimization
Translate data into viable business recommendations, present findings, and actionable insights to marketing leadership and other stakeholders
Promote data fluency across the organization by documenting standards and leading training sessions on marketing data, reporting, and KPI definitions
Qualification
Required
5+ years of experience working with databases, data analysis, and reporting, preferably in a B2B or SaaS marketing environment
Strong proficiency in Microsoft Excel, including complex formulas, data manipulation, model building, and quality checks
Comfortable presenting data and findings to stakeholders at various levels, including non‑technical audiences
Experience leading projects/initiatives in a professional setting
Knowledge of the implementation, measurement and optimization of marketing campaigns is required
Solid understanding of marketing and CRM platforms and the lead‑to‑opportunity cycle
Self‑motivated and comfortable in a fast‑paced environment, with the ability to work both collaboratively and independently
Strong organizational skills with the ability to prioritize and meet deadlines across multiple concurrent projects
Strong attention to detail and commitment to data accuracy and consistency
Preferred
Knowledge of SQL or other enterprise-grade database systems preferred
Data visualization experience in BI tools (Tableau/Sigma), Excel, PowerPoint and other related tools will be a plus
Company
Cvent
Join #CventNation! www.cvent.com/careers What We Do: Cvent is a global market-leading meetings, events, & hospitality technology provider.
Founded in 1999Sydney, New South Wales, AUS
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Reggie Aggarwal
Founder & CEO
Dan Lapus
Senior Vice President / Co-Founder
Recent News
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