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IMA | Institute of Management Accountants · 17 hours ago

Senior Marketing Manager, Digital & Growth

United States

Contract

Remote

Senior Level

$110K/yr - $130K/yr

IMA | Institute of Management Accountants is seeking a Senior Marketing Manager, Digital & Growth Marketing to own their digital marketing ecosystem. This role is responsible for driving measurable member and revenue growth through strategy and execution across various digital channels.

AccountingConsultingEducationEventsNon ProfitProfessional Services

Responsibilities

Own IMA’s digital growth strategy and marketing ecosystem across social, paid media, email, and lifecycle marketing

Develop integrated, multi-channel campaigns that drive member acquisition, engagement, and revenue growth

Translate organizational goals into scalable digital programs with clear KPIs and measurable ROI

Partner with Marketing, Membership, Product, and Sales/Partnerships teams to align campaigns to pipeline and revenue targets

Define customer journey, nurture flows, and full lifecycle campaigns across IMA’s multiple audience segments

Lead strategy and execution for paid digital campaigns across LinkedIn, Meta, and other relevant platforms

Manage programmatic media agencies and external partners to ensure performance, efficiency, and accountability

Oversee organic social strategy and execution to strengthen brand awareness and engagement

Continuously test, optimize, and scale campaigns using A/B testing and performance insights

Support Email Marketing Specialist for email marketing strategy and execution, including nurture campaigns, segmentation, and automation

Manage HubSpot (or equivalent MAP) workflows, scoring, personalization, and lifecycle programs

Develop full-funnel nurture journeys to convert prospects and increase member retention and upsell

Ensure compliance with GDPR, CAN-SPAM, and email marketing best practices

Partner closely with internal teams to align HubSpot, Salesforce, GA4, and reporting infrastructure

Maintain campaign tracking, attribution models, and dashboards to measure performance and elevate insights

Use tools such as Monday.com to manage workflows, timelines, and cross-functional coordination

Improve processes, documentation, and scalability of the digital marketing engine

Establish and monitor KPIs across acquisition, engagement, and conversion metrics

Develop and execute regular reporting that clearly demonstrates performance and ROI across channels

Leverage data to continuously optimize targeting, messaging, and channel mix

Provide actionable insights and recommendations to leadership

Manage and mentor a growing digital marketing team

Foster accountability, collaboration, and continuous improvement

Set priorities, coach performance, and support professional development

Oversee agency and vendor relationships, scopes of work, and budgets

Qualification

Digital marketing strategyPaid social advertisingMarketing automationOptimizationHubSpotSalesforceEmail marketingProject managementCommunication skillsTeam leadership

Required

Own IMA's digital growth strategy and marketing ecosystem across social, paid media, email, and lifecycle marketing

Develop integrated, multi-channel campaigns that drive member acquisition, engagement, and revenue growth

Translate organizational goals into scalable digital programs with clear KPIs and measurable ROI

Partner with Marketing, Membership, Product, and Sales/Partnerships teams to align campaigns to pipeline and revenue targets

Define customer journey, nurture flows, and full lifecycle campaigns across IMA's multiple audience segments