Anova · 5 hours ago
Director, Demand Generation
United States
Full-time
Remote
Director/Executive
7+ years expAnova is a leading company in Industrial IoT (IIoT) solutions, and they are seeking a Director of Demand Generation to build and lead their marketing engine for growth. In this role, you will develop and execute demand generation strategies, build a high-performing team, and drive significant growth through innovative marketing campaigns across various industries.
Customer ServiceInformation ServicesInformation Technology
Responsibilities
Define and execute comprehensive demand generation strategy aligned to company revenue goals
Develop go-to-market strategies by industry vertical (Propane, Industrial Gases, Oil & Gas, Chemicals, etc.)
Build annual and quarterly campaign roadmaps balancing quick wins with long-term programs
Partner on budget allocation and resource prioritization
Own MQL, SQL, and pipeline targets across all verticals with accountability to revenue goals
Design and launch multi-channel campaigns optimized for long B2B sales cycles (email, LinkedIn, webinars, content, ABM)
Build industry-specific nurture programs that move prospects from awareness to SQL
Create account-based marketing programs for target enterprise accounts
Develop conversion optimization strategies (landing pages, forms, CTAs, content offers)
Partner with sales on lead quality, handoff processes, and closed-loop feedback
Build, manage, and develop a team of demand generation specialists
Set clear goals, provide coaching, and conduct performance reviews
Foster a data-driven, results-oriented culture with accountability to metrics
Develop team capabilities in HubSpot, Salesforce, analytics, and industrial marketing
Create career paths and growth opportunities for team members
Partner closely with Sales Leadership to define MQL/SQL criteria and Service Level Agreements
Co-own marketing-sales SLAs with measurable commitments and accountability
Conduct regular pipeline reviews with sales to monitor lead quality and conversion
Gather continuous feedback from sales team to improve lead quality and campaign targeting
Create sales enablement content (battle cards, case studies, ROI calculators, scripts)
Present marketing performance and pipeline contribution in sales meetings
Own marketing attribution model leveraging HubSpot, Salesforce, and Databricks
Build and maintain executive dashboards showing campaign ROI, pipeline contribution, and conversion metrics
Conduct win/loss analysis and funnel optimization
Present performance reviews and business reviews to executive team
Use data to identify trends, optimize spend, and forecast pipeline generation
Qualification
Required
7+ years of B2B marketing experience with progressive responsibility
4+ years leading demand generation programs with proven track record generating significant pipeline
2+ years managing and developing marketing teams
Deep expertise in marketing automation platforms (HubSpot, Marketo, Eloqua, or Pardot)
Strong proficiency with Salesforce CRM and closed-loop reporting
Demonstrated success building multi-channel campaigns (email, paid social, content, webinars, ABM)
Track record of establishing and scaling demand generation functions (0→1 or 1→10 experience)
Preferred
Industrial, manufacturing, IoT, SaaS, or technical product marketing background
Experience marketing to industrial buyers (operations, procurement, engineering personas)
Familiarity with data analytics platforms (Databricks, Snowflake, Looker, Tableau)
Marketing to distributed/field-based customer segments
Understanding of device/hardware business models with recurring revenue
Benefits
Competitive compensation and reward strategies
Health and finance to recognition and reward
Company
Anova
Anova is the leading global provider of Industrial Internet of Things (IioT) solutions to remotely monitor and manage industrial assets.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2026-01-22Acquired
Leadership Team
Gregg Field
Chief Operating Officer
Gregg Berres
Chief Revenue Officer (CRO)
Recent News
2026-01-22
Company data provided by crunchbase