Strategus · 3 hours ago
Business Development Representative
Strategus is a CTV-first, fully managed service partner focused on programmatic Connected TV in data-driven advertising. The Business Development Representative will collaborate with the sales team to identify qualified customers, set sales appointments, and maintain knowledge of Strategus' products and services.
AdvertisingMarketing
Responsibilities
Collaborate with sales team and leaders to identify qualified target customers, maintain consistent meetings with Digital Sales Directors (DSDs) on lead sharing with target accounts
Research and use your creativity to connect with potential customers to set 10 sales appointments a month
Outbound sales calls across a sales territory to pre-qualify opportunities with top prospects and schedule appointments for Digital Sales Directors
Create personalized and strategic emails to quickly grab the attention of prospective clients
Report information learned on the "front lines" from cold outreach to Sales Directors to improve prospecting efforts
Enter and track all sales activity and new opportunities in Salesforce CRM
Know and present Strategus Value Proposition and be knowledgeable of digital ad buying trends
Learn and maintain knowledge of Strategus' products and services
Achieve and report on weekly, monthly, and quarterly results
Sit in on Digital Sales Director initial sales meetings, proposals, and sales calls, from appointments you set to hone your sales knowledge and skills
Partner with an internal sales mentor with the goal of preparing and advancing you through the Strategus sales career path if this is of interest to you
Qualification
Required
Collaborate with sales team and leaders to identify qualified target customers, maintain consistent meetings with Digital Sales Directors (DSDs) on lead sharing with target accounts
Research and use your creativity to connect with potential customers to set 10 sales appointments a month
Outbound sales calls across a sales territory to pre-qualify opportunities with top prospects and schedule appointments for Digital Sales Directors
Create personalized and strategic emails to quickly grab the attention of prospective clients
Report information learned on the 'front lines' from cold outreach to Sales Directors to improve prospecting efforts
Enter and track all sales activity and new opportunities in Salesforce CRM
Know and present Strategus Value Proposition and be knowledgeable of digital ad buying trends
Learn and maintain knowledge of Strategus' products and services
Achieve and report on weekly, monthly, and quarterly results
Sit in on Digital Sales Director initial sales meetings, proposals, and sales calls, from appointments you set to hone your sales knowledge and skills
Partner with an internal sales mentor with the goal of preparing and advancing you through the Strategus sales career path if this is of interest to you
Preferred
Bachelor's Degree in Marketing or Advertising preferred
1-2 years of outbound sales or customer service experience
Experience in programmatic advertising preferred - passion to learn and grow in this industry required
High volume prospecting experience through cold calling, email, and Linkedin outreach strongly preferred
Experience with Salesforce, Salesloft, Sales Navigator and Clay preferred
Company
Strategus
The Strategus Platform produces real-time automated campaigns that instantly deliver custom, audience-targeted messages to CTVs.
Funding
Current Stage
Early StageTotal Funding
unknown2025-01-31Acquired
Recent News
2025-04-29
Company data provided by crunchbase