Wake Forest University · 1 day ago
Marketing Manager, Pre-College Programs
Winston-Salem, NC
Full-time
Hybrid
Mid Level
3+ years expWake Forest University is committed to delivering inspiring educational experiences for high school students. The Marketing Manager will lead and execute marketing activities to drive brand awareness, customer acquisition, and revenue growth while overseeing all communications and marketing initiatives for the Pre-College Programs.
EducationHigher EducationUniversities
No H1B
Responsibilities
Collaborate with program leadership to define annual marketing and outreach strategy
Develop and execute a comprehensive marketing strategy and timeline for all programs
Report outcomes and insights to the leadership team, incorporating lessons learned and future plans
Manage web content and design for all Pre-College Program websites
Track website analytics on SiteImprove and attend Wake Forest website management sessions
Create and analyze annual updates and programs reports
Design and produce marketing materials, both digital and printed, within brand guidelines
Photograph, edit, and deliver high-quality photos for marketing initiatives
Maintain up to date archival process of past event photos
Record content at program activities and events
Plan and execute marketing campaigns across various channels, including digital, traditional, and social media
Design and implement email campaigns, managing recruitment, broadcast, and promotional emails
Oversee search and paid media to attract new customers
Oversee that information is up to date about our program on third-party platforms
Utilize CRM systems for customer relationship management
Track budgets, spending, and ROI reporting as requested by the Executive Director
Build and maintain visual reports to track digital ROI and KPIs
Analyze marketing campaign metrics and trends for continuous improvement
Provide regular reports on digital communication strategy effectiveness
Recruit, interview, select, train, and supervise the Summer Immersion Program Marketing intern team
Coordinate marketing project management and facilitate professional development
Participate in the recruitment and hiring process for marketing team members
Collaborate with campus communicators for aligned messaging and branding
Provide consistent and quality communication with students, parents, counselors, and school staff
Deliver enthusiastic and educational presentations to individuals and groups
Assist in program operations and support for all Pre-College Programs
Comfortable interviewing students, parents, and Wake Forest staff
Qualification
Required
Bachelor's Degree with 3 years of professional marketing experience
Strong project management skills
Proficient in graphic design and web software
Excellent written, oral communication, and presentation skills
Ability to create engaging content and utilize social media effectively
Strong eye for design and branding
Organizational skills and ability to prioritize competing deadlines
Demonstrated problem-solving ability
Detail-oriented and team player
Ability to work autonomously and collaboratively
Ability to maintain confidentiality
Preferred
BA or BS degree required. Open to all majors
Marketing or communication majors preferred
Experience in higher education marketing or communications
Experience in organic and paid social media management and marketing
Experience using Canva, Stripo, Adobe Lightroom, Adobe Illustrator, SiteImprove, and WordPress strongly preferred
Not camera-shy!
Master's degree preferred
Company
Wake Forest University
Wake Forest University is a private, independent, nonprofit, non-sectarian, coeducational research university.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$63.9MKey Investors
Lilly EndowmentAmeriCorps Public AlliesNational Institutes of Health
2025-07-10Grant· $30M
2024-10-10Grant· $0.2M
2023-02-23Grant· $3M
Leadership Team
Dedee DeLongpre Johnston
VP, Sustainability (CSO) and Chief of Staff to the Executive Vice President/Chief Financial Officer
Jacqueline Travisano
Executive Vice President and Chief Financial Officer (CFO)
Recent News
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