Travel + Leisure Co. · 10 hours ago
Digital Brand Data Manager
Orlando, FL
Full-time
Onsite
Senior Level
6+ years expTravel + Leisure Co. is the world’s leading vacation ownership and travel membership company, dedicated to putting the world on vacation. The Manager, Digital Brand Data plays a critical role in operationalizing the organization’s brand data strategy with a strong emphasis on CRM and marketing technology, ensuring customer and brand data is structured and activation-ready across marketing platforms.
HospitalityTour OperatorTravel
Responsibilities
Partner with CRM and Marketing Technology teams to ensure customer and brand data is properly integrated, structured, and activation-ready across platforms
Support data designs that enable segmentation, personalization, journey orchestration, and lifecycle marketing
Ensure data solutions support real-world marketing execution across email, web, paid media, and emerging channels
Support the development and execution of data-driven marketing use cases, grounded in customer behavior and marketing objectives
Translate business and lifecycle needs into clear execution requirements, timelines, and success metrics
Partner with stakeholders to move initiatives from concept → implementation → adoption
Work closely with Marketing Technology, Analytics, and IT to execute data initiatives
Coordinate dependencies and resources required to deliver data products, integrations, and enhancements
Identify execution risks and proactively drive resolution
Apply principles of digital psychology and marketing behavior to help shape how data is leveraged to influence engagement and conversion
Support the use of behavioral signals, intent data, and lifecycle moments to inform targeting and personalization strategies
Partner with marketing teams to ensure data is used in ways that meaningfully impact customer experience and outcomes
Provide day-to-day prioritization and guidance to Senior Analysts
Help establish standards, documentation, and best practices for CRM and MarTech-related data use
Identify skill gaps and improvement opportunities across tools, processes, and execution
Qualification
Required
Bachelor's degree in business, Marketing, Analytics, Information Systems, or related field
Strong understanding of marketing fundamentals and customer behavior
Ability to translate strategy into executable plans
Excellent communication and stakeholder management skills
Strong organizational, prioritization, and problem-solving abilities
Comfort operating in a fast-paced, matrixed environment
Experience working with CRM platforms (e.g., Salesforce, HubSpot, Braze, Adobe, or similar)
Experience supporting Marketing Technology ecosystems (ESP, CDP, automation platforms)
Understanding of customer data models, identity resolution, and segmentation logic
Familiarity with data governance, consent, and privacy considerations
Ability to collaborate effectively with technical and non-technical teams
6–8 years of experience in CRM, MarTech, marketing operations, or data-focused roles
Hands-on experience supporting lifecycle marketing, personalization, or customer engagement initiatives
Experience working closely with IT and analytics teams
Preferred
Advanced degree a plus
Travel, hospitality, or consumer brand experience a plus
Benefits
Medical
Dental
Vision
Flexible spending accounts
Life and accident coverage
Disability
Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
Wish day paid time to volunteer at an approved organization of your choice
401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
Legal and identify theft plan
Voluntary income protection benefits
Wellness program (subject to provider availability)
Employee Assistance Program
Company
Travel + Leisure Co.
Travel + Leisure Co., the world's leading vacation ownership and membership travel company, provides more than six million vacations to travelers every year.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$4.19B2025-12-10Post Ipo Debt· $869M
2025-10-15Post Ipo Debt· $300M
2025-08-05Post Ipo Debt· $500M
Leadership Team
Michael D. Brown
Chief Executive Officer
Jon G. Muñoz
Senior Vice President, Environmental, Social, and Governance
Recent News
Business Wire
2026-01-22
Company data provided by crunchbase