Dine Brands Global · 6 hours ago
Marketing Manager, Dual Brands
Pasadena, CA
Full-time
Onsite
Mid, Senior Level
$100K/yr - $120K/yr
5+ years expDine Brands Global, Inc. is a leading full-service restaurant company that franchises popular brands like Applebee's and IHOP. The Dual Brand Marketing Manager will be responsible for supporting marketing efforts related to the Dual Brand initiative, driving menu development, managing marketing calendars, and optimizing online presence.
ConsumerFood and BeverageFranchiseMarketingRestaurants
Responsibilities
Drive the ongoing development and publishing of the dual brand menu. Work with cross functional leaders from the brands, as well as franchisees, operations, and leadership to optimize the dual brand menu
Publish and manage the overall dual brand marketing and LTO calendar. Ensure broad alignment and awareness of the calendar, and ensure restaurants receive relevant materials on time
Optimize the dual brand website, including the strategy for its enhancements, layout, and presentation
Create and drive a loyalty program strategy for our dual brand concept
Support Dual Brands online presence through partnering with communications and external partners to ensure strong brand presence
Bring additional concept enhancements to life over time, including enhancements to gift card programs, uniforms, catering/to-go, restaurant design elements, etc
Build strong collaborative relationships with franchisees, company operators, marketing teams and other cross functional teams
Partner with Operations to identify sales-driving opportunities and implement targeted campaigns
Organize and support in-store events, fundraisers, and sponsorships
Collaborate with the agency partners to manage tracking and performance of local digital media channels including local outdoor and direct mail
Ensure timely delivery of marketing materials and compliance with brand standards
Maintain a calendar of marketing activities and report on ROI
Qualification
Required
Bachelor's degree in marketing, communications or equivalent professional experience
Minimum 5-7 years' experience in corporate marketing within the restaurant industry (working directly with franchise groups is a plus)
Experience in managing menu development, marketing calendars, and other relevant restaurant marketing activities
Proficiency in Microsoft office applications, including MS Excel, Outlook, Word, and PowerPoint
Ability to multi-task in a fast-paced environment
Strong analytic and research skills
Strong written and oral communication skills, including ability to lead meetings with senior leaders and share findings through formal presentations
Excellent project management skills and detail orientation
Ability to travel as needed (25% of time)
Company
Dine Brands Global
Dine Brands Global is a food and beverage company that owns and operates restaurants under two brands.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.1B2025-06-05Post Ipo Debt· $600M
2023-04-17Post Ipo Debt· $500M
1991-07-26IPO
Leadership Team
Josh Clorfeine
Associate General Counsel
Recent News
Food Business News
2025-12-17
Company data provided by crunchbase