Tia · 18 hours ago
Performance Marketing Analyst, Paid Social (Meta) - Consultant
United States
Full-time
Remote
Mid Level
3+ years expTia is a health tech company focused on women's healthcare, seeking a Performance Marketing Analyst to enhance their Meta campaigns. The role involves managing campaigns, analyzing performance data, and collaborating with various teams to optimize marketing efforts.
AppsFitnessHealth CareMental HealthWellness
Responsibilities
Analyze and report on performance data across Paid Social, keep campaigns tracking towards key performance metrics, and prepare regular insights and next steps for internal stakeholders
Work closely with the Senior Manager of Growth Marketing to help optimize campaigns for customer acquisition and retention, and support new service launches, branding and awareness campaigns, and regional demand goals
Use various tools such as Amplitude, GTM, and Tableau to ensure accurate tracking and reporting across landing pages and the acquisition funnel
Set up and monitor A/B tests (across ads, landing pages, audience targeting, etc.), analyze test results, and iterate on successful strategies to scale growth and refine our marketing playbook for Meta
Support market research efforts by gathering competitor insights and industry trends. Help identify opportunities for growth and potential threats in performance marketing
Work closely with internal teams (Creative, Organic, CRM, Clinical Operations) to ensure marketing campaigns align with broader company goals, as well as continue to build our relationship with our Meta account partners
Use performance insights to guide creative strategy and direction for ad copy, landing page copy, static and video creatives, and other performance marketing assets
Utilize templatized responses to address comments on paid ads, utilizing frameworks for when ad sentiment may be harming the brand’s equity and paid performance
Qualification
Required
3-4 years of experience in performance marketing, analytics, or a related field, with familiarity in healthcare, e-commerce, digital marketing, or other sectors with both virtual and physical components
Comfortable using various analytics tools (Tableau, Amplitude, etc.) and ad platforms (Meta Ads Suite)
Excel is a must-have, SQL is a plus
Strong analytical skills with the ability to interpret data, draw insights, and make data-driven recommendations
Understanding of performance marketing fundamentals, including customer acquisition cost (CAC) and lifetime value (LTV), and how to adjust marketing approaches to maximize various KPIs
Experience with hands-on campaign management, including executing digital marketing campaigns, optimizing performance, and compiling reports for cross-functional stakeholders
High level of attention to detail and accountability when managing campaigns, creating reports, and acting on insights
Strong written and verbal communication skills. Ability to present insights and collaborate with other teams in a clear, concise manner
A desire to grow in the field of performance marketing and data analytics. Willingness to take on new challenges and learn from senior team members
Excels at working within a collaborative team environment, especially under the guidance of senior marketers
Capable of managing multiple tasks independently, with a keen ability to stay organized and meet deadlines
Ability to work in a fast-paced, evolving environment, and quickly pivot when needed
A curious mindset, constantly seeking ways to improve campaign performance and optimize marketing efforts based on data insights
Ability to carefully manage campaign details and data to ensure accuracy and consistency across reporting and optimization efforts
Preferred
Bonus for healthcare, e-commerce or subscription backgrounds
Benefits
Growth Opportunity: Gain exposure to various aspects of performance marketing and analytics, while learning from experienced marketers and creatives in a fast-growing health tech company
Redefining Care: A true opportunity to be part of the team working to build a healthcare company designed for women, by women
Professional Development: Mentorship and learning opportunities from a team with extensive experience in growth marketing and performance optimization
Company
Tia
Tia is a health care provider that specializes in mental health, wellness, general care, and gynecology.
201-500 employees
H1B Sponsorship
Tia has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (3)
2022 (1)
2021 (1)
Funding
Current Stage
Growth StageTotal Funding
$132.78MKey Investors
Lone Pine CapitalThresholdTorch Capital
2021-09-14Series B· $100M
2020-05-28Series A· $24.27M
2019-03-06Seed· $6M
Leadership Team
Felicity Yost
Co-Founder, President & CEO
Eric Dargelies
Vice President, Engineering
Recent News
2025-11-19
2025-11-09
Company data provided by crunchbase