Okta · 12 hours ago
Strategic Growth Marketing Manager, Growth Lab
Okta is The World’s Identity Company, focused on providing secure access and authentication solutions. The Strategic Growth Marketing Manager will develop and manage growth experiments, translating strategic direction into actionable insights for marketing and sales teams.
CRMEnterprise SoftwareIdentity ManagementIT InfrastructureManagement Information SystemsSoftwareWeb Development
Responsibilities
Turn strategic direction and business context into clear, testable hypotheses and outbound experiments
Design and manage experiments aligned to business objectives with defined success criteria and timelines
Use tools like Clay, 6Sense, PriorityEngine, and CommonRoom to build targeted accounts and scrape buyer intelligence to power those experiments
Track experiment performance, analyze outcomes, and clearly call what worked, what didn’t, and why
Recommend whether to scale, refine, or stop experiments based on signal quality and business impact
Work with account-level and market signals (pipeline, product usage, hirings, M&A, regulatory and risk events, tech stack) to create rich, practical intel for GTM teams
Apply and refine existing frameworks and mental models (you’re not inventing from scratch, you’re making them sharper, clearer, and more useful)
Translate complexity (identity stack, security incidents, whitespace, forcing functions) into simple narratives a seller can use in a conversation or email
Pressure-test assumptions, spot gaps, and propose alternative paths to the same strategic outcome
Build and maintain clean, repeatable workflows for experiments, intel, and handoffs using tools like Airtable, Asana, or similar
Keep cross-functional partners (SDRs, AEs, PMM, digital, RevOps) aligned on 'who’s doing what, by when, and why it matters.'
Capture learnings, decisions, and playbacks in a way that can be reused and scaled across regions, segments, or verticals
Continuously look for ways to tighten how signals flow into experiments, and how experiments flow into pipeline
Qualification
Required
3+ years in sales operations, revenue operations, marketing operations, or GTM program/project management
Strong project/program management skills — organized, proactive, and comfortable running multiple workstreams at once
You thrive in systems thinking — building repeatable processes even as you adapt on the fly
Comfortable working with data, enrichment tools, and unfamiliar GTM tools (Clay, CommonRoom, 6sense, Outreach, etc.)
Familiarity with GTM teams (SDRs, AEs, marketing) and how pipeline gets created, progressed, and reported
Clear written communication — you can turn data, bullets, and links into a concise, usable narrative for sellers
Preferred
Coachable — open to feedback, willing to be challenged, and quick to apply what you learn
Hungry — takes initiative and looks for ways to contribute more without being asked
Determined — follows through, closes loops, and pushes past obstacles
Solution-oriented — focuses on how to move forward, not why it's hard
Positive and resilient — can navigate ambiguity and pressure without losing momentum
Resourceful — finds answers, tools, and workarounds without waiting to be told exactly what to do
Relationship-driven — builds trust with sales, marketing, and ops partners
Benefits
Health, dental and vision insurance
401(k)
Flexible spending account
Paid leave (including PTO and parental leave)
Company
Okta
Okta is a management platform that secures critical resources from cloud to ground for workforce and customers.
H1B Sponsorship
Okta has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (117)
2024 (133)
2023 (108)
2022 (201)
2021 (142)
2020 (120)
Funding
Current Stage
Public CompanyTotal Funding
$1.23BKey Investors
Sequoia CapitalAndreessen Horowitz
2020-06-08Post Ipo Equity· $1B
2017-04-06IPO
2017-03-30Secondary Market
Recent News
2026-02-03
2026-01-18
Company data provided by crunchbase