Monstro · 15 hours ago
Director of Content, Narrative & GTM Enablement
United States
Full-time
Remote
Lead/Staff
$162K/yr - $213K/yrMonstro is an AI-native fintech platform focused on transforming financial decision-making. They are looking for a senior content and narrative leader to establish the company's credibility in AI-driven banking transformation, starting from zero public presence and focusing on executive-level go-to-market conversations with banks and financial institutions.
AccountingEdTechFinanceFinTechInsurTechLegal TechPersonal FinanceWealth Management
Responsibilities
Define and own Monstro’s content strategy from scratch
Translate internal thinking into clear, executive-level insight for institutional audiences
Define and articulate Monstro’s points of view across core themes including: AI and risk in regulated banking environments, Data economics and the real costs of AI at scale, Wealth management at scale versus human-led advice, Why personalization efforts break down in practice
Ensure all content reflects a deep, credible understanding of how institutional banking leaders think and operate
Maintain an institution-first, insight-led, non-promotional standard across all content
Partner closely with founders and leadership to: Shape points of view and external narratives, Edit raw thinking into clear, consistent messaging, Maintain a calm, credible institutional voice
Act as an editorial partner to executives—not a copywriter
Help refine how Monstro explains: The problem being solved, Why it matters now, Why existing approaches fall short, What an “intelligence-first” approach means in practice
Own Monstro’s external narrative end-to-end across content, GTM materials, conferences, and executive conversations
Identify when external support is needed (consultants, agencies, contractors) and bring it in as appropriate
Remain accountable for narrative quality and consistency regardless of execution source
Build Monstro’s initial social presence with a thoughtful, expert, institutional tone
Define cadence and formats such as posts, short essays, and point-of-view pieces
Ensure content feels: Personal but not casual, Opinionated but grounded, Insightful rather than reactive
Avoid hype, announcements, and engagement-driven tactics
Lead narrative and content development for Monstro’s first website
Ensure the site: Clearly communicates who Monstro is for, Frames the institutional problem with clarity, Positions Monstro as intelligence-first, not app-first
Partner with leadership, product, and design to develop: A concise GTM deck for executive conversations, Pilot framing documents that set clear expectations, Demo storytelling assets (e.g., prototypes, videos, mock insights) that support discussion, not feature selling
Help define Monstro’s approach to conferences and external forums: Which events are worth attending, Why they matter, What success looks like
Support narrative alignment, executive talking points, and follow-ups tied to active GTM momentum
Ensure external presence reinforces credibility and real conversations, not passive awareness
Qualification
Required
Demonstrated ability to build a content and narrative strategy from the ground up
Strong editorial judgment and a high bar for clarity and substance
Deep understanding of enterprise or institutional audiences, ideally in fintech, SaaS, or regulated industries
Comfort working directly with founders and senior leaders
Ability to translate complex ideas into clear, credible insight
Calm, thoughtful communication style—not hype-driven
Benefits
Paid health
Vision
Dental
Disability coverage
Company
Monstro
Your independent guide to building and protecting your wealth.
Founded in 2021
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase