Highspot · 4 hours ago
Account-Based Marketing Manager
Seattle
Full-time
Hybrid
Mid, Senior Level
$97K/yr - $145K/yr
3+ years expHighspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. They are seeking an Account-Based Marketing Manager to own and execute high-impact ABM programs, focusing on driving new customer pipeline and deal progression across strategic accounts in North America.
Artificial Intelligence (AI)Enterprise SoftwareSales AutomationSales EnablementSoftware
Responsibilities
Strategize and Execute High-Touch Multi-Channel ABM Programs
Own end-to-end strategy and execution of 1:1 and 1:few ABM programs for Tier 1 and Tier 2 accounts, with a clear focus on pipeline creation and deal acceleration
Lead Highspot’s most strategic ABM experiences, including:
Executive Forums (multi-day, curated executive events)
Executive Briefing Centers (EBCs) and on-site account days
1:1 advertising and gifting programs designed to break into and multithread accounts
Highly personalized digital sales rooms branded to individual accounts
Ensure every program is designed with a clear point of view on who it’s for, what it’s meant to change in the deal, and how it supports pipeline
Travel approximately 10–20% to support on-site ABM experiences, owning logistics and execution while delivering a white-glove attendee experience, knowing the accounts, deal context, and stakeholders well enough to anticipate needs and actively support Sales during the event
Partner Deeply with Sales
Act as a true “ride shotgun” partner to Sales on a defined set of priority accounts, building strong relationships with AEs, ADRs, and sales leadership
Collaborate with Sales to understand account strategy, deal dynamics, buying committees, and whitespace, to translate that into targeted ABM plays
Enable Sales with clear guidance on how to use ABM programs before, during, and after execution to maximize impact
Design Programs That Scale
In addition to named-account work, design repeatable ABM plays (e.g., exec dinners, account activations, digital engagement tracks) that can support multiple in-flight deals or priority segments
Work closely with Field, Digital, and Lifecycle Marketing to ensure ABM programs connect cleanly into broader campaigns where appropriate
Measure, Learn, and Improve
Track and report on ABM performance, with a strong emphasis on pipeline created, pipeline influenced, and deal progression
Partner with RevOps and Demand Gen leadership to ensure clean tracking in Salesforce and Marketo
Bring forward insights from what’s working (and what’s not) to continuously improve account targeting, program design, and execution
Qualification
Required
3-5 years of B2B marketing experience, with direct experience executing ABM programs in a SaaS or enterprise software environment
Proven ability to own end-to-end strategy of multi-channel ABM programs including execution of 1:1 and 1:few experiences
Strong understanding of sales motions, buying committees, and enterprise deal dynamics
Comfort working closely with Sales and navigating fast-moving, high-stakes accounts
Experience partnering with Digital, Field, Lifecycle, Product Marketing, Content Marketing, Enablement and RevOps teams
Highly organized, detail-oriented, and able to manage multiple high-touch programs at once
Strategic instincts paired with a bias toward action, you don't wait to be told what to do
Strong analytical mindset, capability of monitoring and proving program value
Experience with tools like Salesforce, Marketo, Adroll ABM or similar ABM platforms
Experience delivering executive-level events, Executive Briefing Centers, or white-glove customer experiences
Familiarity with digital sales rooms, personalization tools, and 1:1 ad programs
Benefits
Comprehensive medical, dental, vision, disability, and life benefits
Health Savings Account (HSA) with employer contribution
401(k) Matching with immediate vesting on employer match
Flexible PTO
8 paid holidays and 5 paid days for Annual Holiday Week
Quarterly Recharge Fridays (paid days off for mental health recharge)
18 weeks paid parental leave
Access to Coaches and Therapists through Modern Health
2 volunteer days per year
Commuting benefits
Company
Highspot
Highspot is a sales enablement platform that helps companies worldwide improve the performance of their sales teams.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$644.85MKey Investors
Tiger Global ManagementICONIQ GrowthOpenView
2022-07-01Secondary Market
2022-01-13Series F· $248M
2021-02-22Series E· $200M
Leadership Team
Robert Wahbe
Co-Founder and CEO
David Wortendyke
Co-Founder and Chief Technology Officer
Recent News
MarTech Series
2026-01-13
Company data provided by crunchbase