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Avenue Z · 8 hours ago

Director of Performance Marketing

Miami, FL

Full-time

Onsite

Director/Executive

$150K/yr - $150K/yr

Avenue Z is a leading marketing and communications agency specializing in AI optimization across various channels. The Director of Performance Marketing will lead the strategic vision and execution alignment for the Managed Services division, focusing on portfolio performance and growth through data-driven strategies and cross-functional collaboration.

Artificial Intelligence (AI)BlockchainConsumer GoodsCryptocurrencyMedia and EntertainmentReal EstateSpace TravelVenture Capital

Responsibilities

Define and drive the strategic growth vision across Managed Services accounts

Build structured CRO roadmaps, including testing prioritization and execution sequencing

Lead landing page ideation aligned with traffic intent and funnel stage

Conduct deep data analysis across paid, site performance, retention, and conversion metrics

Identify scaling constraints and optimize accounts to become CRO-ready

Create and refine discounting, bundling, and promotional strategies to improve contribution margin

Align cross-functional pods (PM, CRO, Design, Development, Marketing) around strategic priorities

Build and maintain a centralized portfolio visibility system (green vs. red accounts)

Share performance wins, insights, and scalable frameworks across accounts

Identify strategic upsell opportunities (increasing the scope of execution) while blocking unnecessary upsells when disciplined scaling is required. (Gatekeeper for the scalable brands)

Identify when a service is negatively impacting performance and recommend restructuring, replacing, or repurposing accounts accordingly

Qualification

Ecommerce growth strategyCRO roadmapsPerformance data analysisScaling constraints removalDiscounting strategiesCross-functional alignmentA/B testing frameworksLanding page optimization

Required

Proven experience scaling at least one 8-figure ecommerce brand ($10M+ annual revenue)

Demonstrated ownership of full-funnel growth strategy across paid media, CRO, retention, and onsite optimization

Direct experience building and executing structured CRO roadmaps, including A/B testing frameworks and landing page optimization

Experience identifying and removing scaling constraints across acquisition, conversion, and retention

Deep understanding of ecommerce contribution margin, LTV, CAC, MER, and profitability modeling

Hands-on experience analyzing performance data and translating insights into strategic action

Experience optimizing discounting, bundling, and promotional strategies without eroding margin

Experience aligning cross-functional teams around performance priorities (without necessarily being a direct people manager)

Demonstrated ability to identify when a service or channel is hurting performance and confidently recommend restructuring or reallocation

Benefits

Medical, Vision and Dental Plan

401(k) Plan + 4% Employer Match

Unlimited PTO

Hybrid & Collaborative Environment

Company-Wide & Team Events

Company

Avenue Z

Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels.

Founded in 2023

Miami, Florida, USA

51-200 employees

https://www.avenuez.com/

Funding

Current Stage

Growth Stage

Leadership Team

Jeffrey Herzog

Founder & CEO

Jonathan Snow

Co-Founder, Chief Innovation Officer & Managing Director, Miami

Recent News

Digital Trends

AI browsers are here, and you need to learn how to use the web properly

2025-10-27

citybiz

Avenue Z Expands NYC Office

2025-09-19

Seattle TechFlash

Business of the Year

2025-04-18

Company data provided by crunchbase