Intrado · 15 hours ago
VP, Marketing
United States
Full-time
Remote
Director/Executive
$230K/yr - $250K/yr
10+ years expIntrado is dedicated to saving lives and protecting communities, helping them prepare for, respond to, and recover from critical events. As Vice President of Marketing, you will lead all marketing functions for our SaaS business, focusing on building a robust pipeline and accelerating annual recurring revenue (ARR) growth.
Information Technology & Services
Responsibilities
Develop and execute a performance-driven marketing strategy that creates predictable pipeline growth and aligns with our revenue and go-to-market objectives
Build, mentor, and scale a high-performing demand generation and product marketing team dedicated to pipeline contribution, campaign success, and operational excellence
Lead integrated demand generation initiatives—including digital, account-based marketing (ABM), lifecycle, and field programs—to increase pipeline volume, improve conversion rates, and accelerate sales momentum
Analyze buyer behavior, market trends, and competitive dynamics to refine target segments, prioritize opportunities, and identify new growth areas
Oversee the marketing budget with a focus on efficiency, return on investment, and strategic allocation to high-impact programs
Collaborate closely with sales, product, and customer success teams to ensure unified acquisition, expansion, and retention efforts
Own marketing analytics and reporting, tracking pipeline contribution, conversion rates, cost efficiency, and digital channel performance. Continuously optimize strategies for greater impact and lower acquisition costs
Qualification
Required
10+ years of experience in B2B demand generation, with a history of delivering measurable growth
7+ years in a marketing leadership role
Proven success leading SaaS marketing teams to drive pipeline and revenue growth
Strong leadership and team development skills, with a focus on accountability and results
Expertise in marketing analytics, funnel metrics, attribution, and forecasting
Exceptional communication skills—able to influence stakeholders and drive strategic alignment
Ability to create compelling messaging and innovative go-to-market programs that build awareness and pipeline at scale
Benefits
Medical
Dental
Vision
Life and disability coverage
Paid time off
A 401(k) retirement plan
Paid parental leave
Access to a robust library of personal and professional training resources
Employee discounts
Critical illness
Hospital indemnity
Access to legal support
Pet insurance
Identity theft protection
An EAP (Employee Assistance Program) that includes free mental health resources/support
Company
Intrado
Intrado is dedicated to saving lives and protecting communities, with a mission to provide comprehensive support in preparing for, responding to, and recovering from critical events.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Robertson
Chief Executive Officer
Adan K Pope
Chief Technology Officer
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