Red Bull · 9 hours ago
Sr. Manager, Culture Marketing
Atlanta, GA
Full-time
Onsite
Mid, Senior Level
$85K/yr - $128K/yr
3+ years expRed Bull is dedicated to increasing brand relevance through creativity in communities centered on music, dance, art, and social innovation. The Culture Marketing Manager will develop and lead culture-focused marketing initiatives, strengthening brand affinity through events, artists, and influencers while ensuring alignment with global strategies.
Food and BeverageWholesale
Responsibilities
Identify regional opportunities in culture marketing and contribute to business planning
Lead or support the development and implementation of regional marketing activations, ensuring alignment with the brand strategy
Serve as the expert on local cultural trends, with a deep understanding of what is relevant to local communities
Collaborate with cross-functional teams (sales, event logistics, media network, field marketing) to ensure seamless execution of events
Assist in developing creative concepts and communication tools to engage stakeholders effectively
Oversee and support the execution of the annual Culture Marketing business plan, including both Red Bull–branded and third-party events
Ensure that all events are delivered on time, within budget, and in accordance with brand standards
Take part in project kick-offs, post-event evaluations, and recap meetings to define, measure, and assess success
Collaborate with the Brand, Media Network, and Partnerships teams to identify opportunities to amplify events and related projects
Develop and implement below-the-line marketing strategies to support overall event objectives
Establish and maintain strong relationships with local artists, opinion leaders, and influencers to strengthen brand presence and encourage product trials
Identify locally relevant artist stories and cultural moments that align with the brand’s values
Build and nurture a robust network within the local cultural scene to stay informed about emerging trends and key figures
Lead or assist with resource management to ensure the successful delivery of all projects, events, and marketing initiatives
Manage the budget for regional cultural marketing programs, ensuring cost efficiency and a strong return on investment (ROI)
Qualification
Required
3–5+ years of experience in marketing, with an emphasis on lifestyle, experiential, and culture-focused initiatives
Strong grasp of both traditional and non-traditional brand marketing strategies
Hands-on experience producing events for live music and other culture-related programming
Proven track record of managing projects from initial concept through execution, including full budget oversight
Solid understanding of regional and national cultural trends and scenes
Demonstrated affinity for and working knowledge of hip-hop, electronic, country, and Latin music cultures, with an understanding of how these scenes show up regionally and culturally
Excellent collaboration, communication, and project management skills
Demonstrated ability to thrive in creative, fast-paced environments and work effectively with multiple stakeholders
Benefits
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement
Company
Red Bull
Red Bull is a beverage company that offers energy drinks.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jennifer Tetrick
Senior Communications Manager
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