Prada Group · 8 hours ago
Public Relations Manager
New York, NY
Full-time
Hybrid
Mid, Senior Level
$95K/yr - $105K/yrPrada Group is a world leader in the luxury sector, known for its innovation and excellence. The PR Manager will promote and ensure top representation of the Prada brand and specific product categories across national and regional media, while managing relationships with press and supporting various marketing initiatives.
ApparelFashionJewelryLifestyleManufacturing
Responsibilities
Support the management of all U.S. and International editorial sample requests and transactions for Prada Uomo RTW, Shoes, and Accessories collections
Liaise with Milan and all Prada International press offices to support and promote the brand vision and global product focuses and initiatives
Collaborate with U.S. teams, Merchandising specifically, to support global and local product focuses and in-store initiatives, and promote these across regional short and long-lead press
Work in conjunction with the stockroom to optimize sample send-outs
Support in planning and executing branded content activations
Generate and analyze DMR reports
Create a weekly report for Milan, inclusive of weekly requests by the magazine and a weekly coverage report. Additional reporting and recaps are required for special projects and shows
Create specific press clipping books as needed per subject
Format and distribute press coverage of all fashion show reviews and relevant news articles to the Milan press office
Maintain, organize, and archive all press materials, including store photos, lookbooks, press kits, and show videos
Complete, on an ongoing basis, monthly and seasonal competitive editorial credit reports and loans vs. actual credit reports
Support the organization of seasonal runway shows as well as image and retail events, including covering media
Manage and organize together with the U.S. PR team dedicated local press days for the PF and RE collections
Provide support for press outreach related to Prada Group initiatives
Create, maintain, and nurture existing relationships with editors, journalists, stylists, and tastemakers relevant to the brand
Support the Church’s brand, which is under the Prada Group umbrella, in North America, including editorial sample and talent requests
Manage and delegate tasks to the PR coordinator and department interns
While corporate office attendance is based on company needs, the role requires three days per week in the Prada corporate office
Qualification
Required
Support the management of all U.S. and International editorial sample requests and transactions for Prada Uomo RTW, Shoes, and Accessories collections
Liaise with Milan and all Prada International press offices to support and promote the brand vision and global product focuses and initiatives
Collaborate with U.S. teams, Merchandising specifically, to support global and local product focuses and in-store initiatives, and promote these across regional short and long-lead press
Work in conjunction with the stockroom to optimize sample send-outs
Support in planning and executing branded content activations
Generate and analyze DMR reports
Create a weekly report for Milan, inclusive of weekly requests by the magazine and a weekly coverage report. Additional reporting and recaps are required for special projects and shows
Create specific press clipping books as needed per subject
Format and distribute press coverage of all fashion show reviews and relevant news articles to the Milan press office
Maintain, organize, and archive all press materials, including store photos, lookbooks, press kits, and show videos
Complete, on an ongoing basis, monthly and seasonal competitive editorial credit reports and loans vs. actual credit reports
Support the organization of seasonal runway shows as well as image and retail events, including covering media
Manage and organize together with the U.S. PR team dedicated local press days for the PF and RE collections
Provide support for press outreach related to Prada Group initiatives
Create, maintain, and nurture existing relationships with editors, journalists, stylists, and tastemakers relevant to the brand
Support the Church's brand, which is under the Prada Group umbrella, in North America, including editorial sample and talent requests
Manage and delegate tasks to the PR coordinator and department interns
While corporate office attendance is based on company needs, the role requires three days per week in the Prada corporate office
Regular attendance and punctuality
Ability to professionally interact with management and coworkers
Strong organizational skills, multi-tasking, time management, and prioritizing capabilities
Travel may be required
Preferred
Bachelor's degree preferred in design/fashion marketing or related field
Benefits
May be eligible for bonuses and other incentive opportunities
Company
Prada Group
PRADA is a luxury goods brand that designs and manufactures leather goods, footwear, and jewelry collections.
Founded in 1913
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2011-06-24IPO
Leadership Team
Andrea Guerra
CEO Prada Group
Christopher Bugg
Chief Communications Officer
Recent News
2025-12-20
2025-12-11
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