Association of National Advertisers · 8 hours ago
Vice President, Marketing & Brand
New York, NY
Full-time
Hybrid
Director/Executive
$140K/yr - $150K/yr
12+ years expThe Association of National Advertisers (ANA) is a leading organization dedicated to advancing marketing excellence. They are seeking a Vice President of Marketing & Brand to drive the organization's marketing strategy, oversee brand expression, and lead a high-performing marketing team to achieve measurable business outcomes.
AdvertisingAssociation
Responsibilities
Lead implementing ANA's messaging platform in partnership with its agency
Ensure consistent brand expression across all touchpoints, communications, and member experiences
Provide strategic guidance to business units (Membership, Engagement, Sponsorship, Practices) on brand implementation
Drive cross-functional collaboration to strengthen ANA's market position
Present brand strategy to senior leadership
Deliver regular brand health updates and strategic recommendations
Develop and execute comprehensive marketing plans integrating brand, demand, and digital strategies aligned with ANA's growth plans in Membership, Engagement, Sponsorship, Brand Reputation
Set marketing priorities and KPIs that directly support growth outcomes
Oversee marketing budget allocation and resource planning across in-house marketing team and agency partners
Lead annual marketing planning processes with cross-functional stakeholders
Drive AI integration and personalization strategies across marketing channels
Lead and develop team including Director of Marketing & Campaign Development, Creative Director, Campaign Operations Manager, and Social Media Manager
Manage strategic agency relationships ensuring alignment with business objectives
Foster a culture of innovation, accountability, and continuous improvement
Mentor broader marketing and communications team on strategic thinking, brand stewardship, and marketing excellence
Build team capabilities in AI, data-driven decision making, and integrated campaign development
Provide direction on social media initiatives and coordination on PR efforts
Generate measurable visibility of messaging strategy in earned media
Build relationships with member marketing leaders to demonstrate value
Qualification
Required
Bachelor's degree and 12-15+ years in marketing leadership roles with increasing responsibility
5+ years at VP or Senior Director level leading marketing teams
Proven track record developing and executing integrated brand and demand strategies
Experience in B2B, association, or membership organizations a plus
Deep expertise in digital marketing, content strategy, and marketing technology
History managing agency relationships and driving results through external partners
Strategic Vision: Translates business objectives into compelling marketing strategies with clear success metrics
Brand Stewardship: Deep understanding of brand positioning, messaging architecture, and consistent expression
Team Development: Builds high-performing teams through coaching, mentorship, and clear accountability
Stakeholder Management: Influences cross-functionally and builds alignment with senior leadership
Innovation: Drives transformation initiatives (digital, AI, process) with enthusiasm and results
Data-Driven Decision Making: Uses analytics to inform strategy and optimize performance
Expert knowledge of integrated marketing (brand, demand generation, digital, content)
Strong understanding of marketing tech stack (CRM, automation, analytics, CMS)
Experience with AI-powered marketing tools and personalization strategies
Proficient with analytics and reporting (Google Analytics, dashboards, attribution)
Excellent presentation and communication skills for executive audiences
Budget management and resource allocation expertise
Strategic thinker who can also roll up sleeves when needed
Collaborative leader who builds strong cross-functional relationships
Results-oriented with accountability for business outcomes
Intellectually curious about marketing trends and industry evolution
High emotional intelligence and ability to navigate complex organizational dynamics
Benefits
Comprehensive health and wellness benefits
401k with company match
Flexible scheduling
Generous paid time off program
Casual dress code
Incentives
Rewards
Company
Association of National Advertisers
Driving growth for marketing professionals, brands and businesses, and the industry for the benefit of humanity.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Christine Manna
Chief Operating Officer
Bob Traino
SVP, CMO Practice and Industry Leadership
Recent News
2024-04-26
2024-04-26
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