Bridgeview Eye Partners · 5 hours ago
Digital Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
10+ years expBridgeview Eye Partners is seeking a Digital Marketing Manager to lead and optimize their digital marketing strategy across all channels. The role involves managing digital initiatives from concept to execution, focusing on website management, CRM/email marketing, and paid media while ensuring alignment with business goals.
EyewearHealth CareHospitalMedical
Responsibilities
Own the planning, execution, optimization, and reporting of all digital marketing initiatives across web, SEO/SEM, paid search, social media, email, CRM, and display advertising
Lead digital campaigns from start to finish, ensuring projects are launched on time, meet quality standards, and achieve defined goals
Establish digital campaign goals and KPIs; track, analyze, and report performance with actionable insights
Stay ahead of digital marketing trends, platform updates, and best practices, proactively recommending improvements and innovations
Own website content, structure, and backend functionality, including ongoing edits, optimizations, and user experience improvements
Create and optimize landing pages to improve conversion rates and user engagement
Collaborate with internal teams and external partners on website development, updates, and enhancements
Ensure website content remains current, accurate, and aligned with brand and SEO best practices
Plan, execute, and optimize Google Ads campaigns, including keyword research, budgeting, A/B testing, and performance analysis
Drive lead acquisition and track conversions, including new patient acquisition and funnel performance
Lead A/B testing initiatives across digital channels to continuously improve performance
Manage email marketing and CRM campaigns, including segmentation, automation, and performance tracking
Oversee Google Business Profile (GMB) and online reputation management, including listings accuracy, review monitoring, and response strategy
Ensure consistent, high-quality digital presence across all online office listings and local platforms
Oversee social media strategy and execution, ensuring consistent brand voice, engagement, and growth across platforms
Create, review, and publish blog content and digital signage content (LED/monument signs, optical displays, waiting rooms)
Assist with design layouts for print and digital media as needed, maintaining brand consistency
Provide guidance and support to Digital Marketing Strategists, helping prioritize initiatives and maintain focus on high-impact work
Review digital work for quality, accuracy, and effectiveness prior to launch
Participate in brainstorming sessions and campaign development with the marketing team
Commitment to continuing education and development in online marketing and social media trends, website and UX best practices, design trends, and eyecare industry developments
Perform other duties as assigned
Qualification
Required
Bachelor's degree Marketing, Graphic Design, or related degree required
10+ years of experience in digital marketing, with demonstrated ownership of campaigns from planning through execution and optimization
Experience managing websites, including backend updates and optimization
Experience with email marketing platforms and CRM systems
Preferred
Coding knowledge (HTML/CSS) preferred
Experience with social media management platforms preferred
Benefits
Paid holidays + 2 Floating Holidays
Competitive Executive Leave package
Full slate of benefits, including health, dental, vision, and 401(k)
Company
Bridgeview Eye Partners
Bridgeview Eye Partners manages and supports multi-level eye care services and operations for affiliated practices.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Cathy Garrett-Smith
President/Chief Operating Officer
Amy Denise Rupert, MBA
Chief Human Resources Officer
Company data provided by crunchbase