Story Cannabis · 12 hours ago
CRM & Loyatly Manager
United States
Full-time
Remote
Senior Level
5+ years expStory Cannabis is a vertically integrated company on a mission to reshape the cannabis narrative. The CRM & Loyalty Manager will be responsible for developing and executing customer engagement and loyalty programs, focusing on retention strategies that enhance customer relationships and drive repeat visits.
Alternative MedicineCannabisHealth Care
Responsibilities
Run Story's loyalty/rewards program, creating a differentiated experience that drives frequency and retention
Build loyalty mechanics that go beyond points-for-dollars—incorporating behavioral triggers, tier progressions, and experiential rewards that create habit and emotional connection
Develop and execute retention strategies and tactics that measurably reduce customer churn, increase visit frequency, and grow customer lifetime value (LTV)
Own the loyalty program P&L, balancing reward generosity with margin protection and liability management
Monitor competitive loyalty programs and industry trends to ensure Story's program remains differentiated and compelling
Audit current lifecycle and loyalty strategies, identifying opportunities to improve retention and LTV
Lead customer journey mapping to optimize the full lifecycle—from acquisition to retention to advocacy—across digital and retail channels
Drive segmentation, targeting, and dynamic content strategies across all lifecycle stages to maximize engagement and retention
Build and manage automated marketing flows including onboarding, retention, re-engagement, win-back, and churn prevention campaigns
Manage end-to-end production of email and SMS/MMS campaigns to meet the messaging calendar
Monitor and analyze performance of lifecycle and loyalty programs, extracting actionable insights and continuously improving outcomes
Report channel KPIs to senior leadership with actionable insights and recommendations
Lead the migration to Klaviyo as our primary CRM platform, ensuring seamless transition with minimal interruption to marketing programs
Optimize CRM systems and tools to enhance customer engagement, send capabilities, and marketing tactics
Manage technology partner relationships for CRM, SMS, and loyalty platforms, maintaining regular communication to maximize platform capabilities
Collaborate with Paid Marketing, Retail Operations, Merchandising, and other teams to ensure cohesive messaging and alignment across all channels
Stay ahead of industry trends and emerging channels, continuously refining and innovating Story's lifecycle marketing approach
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
5+ years of experience managing CRM programs, lifecycle marketing, or retention marketing, with a proven track record of driving engagement, retention, and revenue
Demonstrated experience developing and launching loyalty/rewards programs that drive measurable business results
Deep expertise in multi-channel marketing including email, SMS, push, and direct mail
Strong understanding of customer segmentation, targeting, personalization, and retention techniques
The ability to translate customer insights into journey improvements that address pain points and reduce churn
Excellent project management skills with the ability to prioritize and manage multiple initiatives in a fast-paced environment
Knowledge of data privacy regulations and best practices in email marketing, SMS, and customer communications
Preferred
Experience with Klaviyo is strongly preferred; familiarity with other CRM platforms (e.g., SpringBig, Happy Cabbage) and marketing automation tools is valuable
Experience in retail brands is highly preferred; e-commerce or subscription-based industry experience also valuable
Cannabis industry experience is a plus but not required
Knowledge of cannabis compliance/regulatory requirements for Email & SMS
Company
Story Cannabis
Story Cannabis offers cannabis products and services, focusing on patient education and community engagement.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Sporos Capital Partners
2022-10-27Private Equity
Leadership Team
Jason Vedadi
Chief Executive Officer
Recent News
EIN Presswire
2026-02-03
2025-04-13
Company data provided by crunchbase