Chemical Guys · 2 hours ago
Marketing Director
Torrance, CA
Full-time
Hybrid
Director/Executive
$140K/yr - $160K/yr
7+ years expChemical Guys is a leading company in the car care industry, seeking a Director of Marketing to drive brand storytelling and product innovation. This role involves overseeing marketing strategies, managing brand campaigns, and ensuring a cohesive narrative across all consumer touchpoints.
AutomotiveManufacturing
Responsibilities
Develop and oversee comprehensive GTM strategies for all new launches, tailoring messaging, promotional structures, and activation tactics for DTC, retail, and marketplaces
Define and lead the overarching brand marketing strategy and master calendar, ensuring alignment between product launches, seasonal moments, and key retail features
Manage the end-to-end lifecycle of brand campaigns, from briefing and creative alignment to final in-market execution
Stay plugged into market and community trends to identify emerging themes and collaborations that bring the brand to life in unexpected ways
Develop high-impact content topics & manage the calendar for YouTube based on SEO research, customer demand, and product strategy
Maintain a heavy focus on Amazon content optimization, including SBV, Carousel images, Thumbnails, and Brand Store updates
Partner with 3P agencies to ensure SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies are integrated into all content
Oversee the content library (DAM), Product QR Code Portfolio, and own the PIM (Product Information Management) workflows to ensure syndicated content is accurate across all marketplaces
Act as the primary liaison between Creative, Brand, Product, Marketplaces, DTC & Sales to rally the organization around integrated seasonal pushes
Partner with Sales and Trade Marketing teams to deliver impactful launch toolkits and ensure storytelling consistency at the retail level
Oversee and manage external partners for PR, brand influencers, and creator relationships
Work with R&D and Video teams to ensure technical accuracy and brand-voice alignment in all educational and promotional assets
Manage and mentor the Product Marketing and Content Strategy teams, providing the strategic guidance necessary to foster high performance
Ensure creative and messaging consistency for both new and existing product lines across every customer touchpoint
Monitor how brand initiatives connect with culture and drive tangible business outcomes
Qualification
Required
Proven Leader: Demonstrated experience leading multi-person teams and influencing cross-functional stakeholders
Strategic Thinker: Deep understanding of the intersection between brand communication and business growth
Creative Instincts: Exceptional clarity in thinking with the ability to provide strong creative direction and feedback
Mindset: Naturally curious and resourceful, with a passion for building excitement around both new innovations and proven products
7-10 year of marketing experience with CPG, Beauty or other related consumer categories
Creative & inspirational storyteller, always bringing new ideas to the table
Passionate about consumer behavior, trends, and culture –- you are innately curious & resourceful
Self-starter who thrives in an entrepreneurial, fast-paced environment
Proven track record managing and leading teams
Experience leading go-to-market strategies for new product launches across DTC, retail, and marketplaces, aligning messaging, promotions, and activation by channel
Owned brand strategy and annual marketing roadmap, integrating product launches, seasonal moments, and key retail initiatives
Strong commercial acumen with the ability to connect creative storytelling to measurable growth
Experience with content infrastructure and workflows (DAM, PIM, syndicated content) to ensure accuracy and brand excellence across channels
Managed agency and partner relationships across PR, influencer, and creator ecosystems
Benefits
15% bonus
Company
Chemical Guys
Chemical Guys specializes in the highest quality car care chemicals, car wash accessories, buffing pads and machines.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2018-06-04Private Equity
Leadership Team
Arthur Zambelli
Chief Executive Officer
Paul F. Scott III
Chief Financial Officer
Recent News
2025-07-15
2025-03-25
Company data provided by crunchbase