We Are Rosie · 2 hours ago
Associate Media Director - Paid Search
United States
Full-time
Remote
Senior Level
$65/hr - $75/hr
6+ years expWe Are Rosie is an integrated marketing agency known for its channel-agnostic approach and collaborative culture. They are seeking a Search Buying AMD to oversee self-service buying operations and yield optimization of client programs in an AI-evolving search landscape, managing a portfolio of campaigns across multiple client accounts while leading a team of Search Buyers.
AdvertisingConsultingContent CreatorsDigital MediaMarketingMarketplaceSocial Media
Responsibilities
Lead search execution and performance across clients (Google Ads, Microsoft Advertising
Oversee operation of digital media buying technologies across search platforms while adapting to AI-driven search experiences
Guide advanced optimization strategy to push the boundaries for current campaigns and align with clients' business and KPI goals in context of AI Overviews and SGE
Drive yield optimization across search campaigns to maximize performance and efficiency
Provide direction on campaign design, including suggestions for new or different use of platforms to achieve optimal performance, leveraging AI-powered features (Performance Max, automated bidding)
Develop Answer Engine Optimization (AEO) strategies to maintain brand visibility in AI-generated search results
Achieve delivery and KPI goals, providing input and feedback to ensure campaign success across multiple client accounts
Manage a team of Search Buyers who execute hands-on-keyboard campaign operations
Provide leadership, mentorship, and professional development to build team capabilities, including education on AI's impact on search marketing
Establish team workflows, QA processes, and best practices for campaign excellence in automated and AI-assisted environments
Foster collaborative team environment aligned with Hill Holliday's integrated, no-ego culture
Partner with internal teams to ensure adherence to best practices, timelines, business objectives and media KPIs for successful campaigns in market
Provide valuable feedback and insight on performance to internal and client teams, with optimization rationale and recommendations to exceed performance goals, including implications of AI Overviews
Contribute to improvements in processes, both technical and business
Cultivate relationships with Google and Microsoft platform representatives and support team
Secure beta access to AI-powered features, training opportunities, and value-added support for clients
Stay current on algorithm updates, automation features, AI capabilities (Gemini, Performance Max enhancements, SGE developments), and emerging search capabilities including AIO impact on SERP positioning
Qualification
Required
6+ years of professional experience in search media buying
Advanced understanding of the search advertising ecosystem with expertise in Google and Bing platforms
Deep understanding of AI's impact on search including AI Overviews (AIO), Answer Engine Optimization (AEO), and Search Generative Experience (SGE)
Advanced understanding of the supply and data ecosystems and the appropriate application of each within campaigns
Search performance expertise required
Experience managing a hands-on-keyboard team responsible for search campaign execution, media and business performance results
Strong analytical and problem-solving skills in dealing with new challenges as they arise
Self-directed, self-starter with out-of-the-box thinking abilities
Bachelor's degree in Marketing, Advertising, Communications, or related field
Must be available to work EST hours (8am-5pm EST)
Preferred
Experience developing strategies to maintain visibility in AI-generated search results and answer engines
Understanding of how conversational search and voice search impact paid search strategy
Google Ads certifications (Search, Shopping, Display, Measurement, AI-Powered Performance Ads) and Microsoft Advertising certification
Experience with automated bidding strategies (Target CPA, Target ROAS, Maximize Conversions) and Performance Max
Knowledge of SEO principles, Answer Engine Optimization (AEO), and how organic and paid search work together in an AI-driven search ecosystem
Experience with Google Analytics 4, Google Tag Manager, and conversion tracking in AI-assisted environments
Based in EST timezone (NYC, Boston, or surrounding areas preferred)
Company
We Are Rosie
We Are Rosie is an advertising marketplace that connects the user to hand-picked teams curated to serve the user's goals.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Align Capital Partners
2021-12-21Private Equity
Leadership Team
Jeff Levick
Chief Executive Officer
S
Stephanie Nadi Olson
Founder // Exec Chair of the Board
Recent News
2025-08-07
2024-04-06
Company data provided by crunchbase