CINC Systems · 2 days ago
Go-to-Market (GTM) Engineer
United States
Full-time
Remote
Senior Level
5+ years expCINC Systems is seeking a Go-to-Market (GTM) Engineer to architect, automate, and scale their revenue-generating motion through AI, automation, and sales and marketing technology. The GTM Engineer will own and optimize the sales and marketing tech stack while collaborating with various teams to generate new inbound and outbound pipeline through automation and AI.
SaaSSoftware
Responsibilities
Sales & Marketing Tech Stack Ownership (Non-Salesforce) Own, optimize, and continuously evolve CINC’s revenue tech ecosystem, including but not limited to:
GongQualified.com
HubSpot
Seamless.ai\Suade.ai
AI prospecting, enrichment, and automation tools
Emerging GTM and AI platforms
Additionally, working with Director, Growth Marketing:
Profound
Google Analytics
Google Ads
SEM Rush
You will:
Evaluate, implement, and sunset tools based on pipeline ROI
Ensure tools are integrated, automated, and driving measurable revenue outcomes
Act as the technical owner and internal expert for revenue-focused tooling
Automation-Driven Lead Generation & Pipeline Creation (Primary Focus)
Design and deploy automation-first GTM workflows that generate net-new pipeline, including:
Automated inbound routing and qualification
AI-driven outbound personalization and sequencing
Lead scoring, enrichment, and prioritization workflows
Trigger-based follow-ups and multi-channel engagement
Success is measured by:
Net-new inbound and outbound pipeline generated
Conversion rates from MQL → SQL → Closed Won
Cost-to-pipeline efficiency
AI & Automation Deployment at Scale
Leverage AI to:
Personalize outreach at scale
Analyze rep performance and buyer behavior
Identify patterns that improve conversion and velocity
Automate repetitive GTM tasks to eliminate manual effort
You will continuously test, benchmark, and optimize AI-driven motions to improve pipeline quality and booking rates
Revenue Data & Dashboarding
Build and maintain sales-focused dashboards across Gong and Salesforce that provide:
Pipeline creation from AI motions and conversion insights
Lead source, attribution, and channel performance
AI and automation effectiveness
SDR productivity and performance metrics
Ensure:
Clean, reliable data flows between systems
A single source of truth for revenue reporting
Executive-ready insights tied directly to bookings and growth
Data Pipeline Optimization
Ensure data moves accurately and efficiently across systems:
Lead and account data integrity
Enrichment and scoring logic
Attribution and influence tracking
Automation reliability and scalability
You will proactively identify gaps, breakpoints, and inefficiencies in data flow and resolve them
SDR Coaching & Performance Management (Player-Coach)
Coach, manage, and mentor 2 in-house SDRs, with a focus on:
Outbound efficiency and effectiveness
Leveraging automation and AI in daily workflows
Improving meeting quality and conversion rates
Consistent execution of GTM playbooks
You will:
Translate systems and automation into real-world SDR performance
Use data and call insights to coach and improve outcomes
Increase SDR output without increasing headcount
Efficiency & Scale
By automating manual GTM tasks, you will:
Free sales and marketing teams to focus on high-value activities
Reduce friction across lead gen and pipeline creation
Enable scalable growth without linear headcount increases
Success Metrics The GTM Engineer will be measured on:
Net-new pipeline generated (inbound and outbound)
Pipeline-to-booking conversion rates
Closed-won revenue generated or influenced
Automation adoption and efficiency gains
SDR productivity and performance improvements
Data accuracy and reporting reliability
Qualification
Required
5+ years in Sales Operations, Revenue Operations, Sales Engineering, GTM Engineering, or Sales Systems
Deep experience with sales and revenue tools (Gong, HubSpot, Qualified, Seamless, or similar)
Proven success using automation and AI to generate pipeline
Build sales messaging workflows that convert target leads/accounts into new discovery meetings
Improve sales data quality and salesforce data hygiene using tech and tool automation
Strong understanding of B2B SaaS sales motions and funnel dynamics
Experience building workflows, integrations, and dashboards
Ability to coach and develop SDRs using data and tooling
Preferred
Experience in high-growth SaaS or revenue-driven organizations
Familiarity with AI-powered prospecting, enrichment, and personalization tools
Strong analytical and problem-solving skills
Comfortable operating as a builder, owner, and optimizer
Benefits
Competitive base salary
Participate in CINC’s company bonus plan
Variable compensation tied to revenue outcomes, including: % of closed-won bookings generated
Company
CINC Systems
CINC Systems is a provider of SaaS solutions for the community association industry.
201-500 employees
H1B Sponsorship
CINC Systems has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (2)
2022 (3)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
HgSpectrum Equity
2023-12-14Private Equity
2020-06-03Private Equity
Leadership Team
Ryan Davis
Chief Executive Officer
Robert McCullar
Chief Administrative Officer & EVP, Strategic Initiatives
Recent News
2025-12-17
EIN Presswire
2025-12-01
Company data provided by crunchbase