Backbone Media · 5 hours ago
Media Coordinator
Carbondale, CO
Full-time
Hybrid
New Grad, Entry Level
$50K/yr - $55K/yr
0+ years expBackbone Media is the country's leading active lifestyle media agency, dedicated to aligning clients with team members’ interests. The Media Coordinator will support Media Strategists in organizing and executing media campaigns, ensuring excellent campaign execution and managing communication with vendors and clients.
AdvertisingMarketing
Responsibilities
Support Media Strategists during campaign strategy development and plan execution
Lead research to develop and support media strategies and tactics
Work hand in hand with Strategists to ensure the excellent campaign execution down to the finer details
Immerse yourself in trafficking and reporting tools to manage delivery and results of digital campaigns (Google Campaign Manager, Google Analytics, AdSwerve, etc.)
Work with the Operations and Finance team to ensure billing is on track
Stay up to date on latest research and media trends
Serve as a liaison between vendors, internal departments, and client, effectively communicating and tracking needs related to tactical execution (securing assets, adhering to campaign timelines, etc.)
Data entry primarily pertaining to insertion order creation and materials due sheets
Qualification
Required
Bachelor's Degree
0-2 years professional experience
Able to work successfully in a team environment that promotes collaboration in addition to confidently working independently and leveraging resources at hand
You communicate effectively at all levels
Establish and maintain effective relationships interdepartmentally, as well as with those outside the team
Possess strong quantitative and analytical skills
Have a solid understanding of mathematical concepts
Has a basic understanding of the principles of marketing and advertising, along with knowledge of media concepts and terms, creative and budget requirements
Detail-oriented and ability to appropriately manage time
Competent Excel and PowerPoint
Able to prioritize, multi-task and work under pressure
Exceptional critical-thinking and problem-solving skills
Willing to learn new things and challenge the norm
Preferred
Knowledgeable on all aspects of digital and traditional media, including Paid Social Media, Search Engine Management, Search Engine Optimization, Social Media Management, Mobile, Out-of-home, TV, Print, etc
Experience in Google Analytics, Google Data Studio and Google Campaign Manager
Proficient in research tools including MRI and Facebook Audience Insights
Strong data management skills, especially with Excel
Experience with corporate communication and project management tools, especially Asana, Microsoft Outlook, and Slack
Understanding of Backbone's core values
A love of the outdoors
A sense of humor
Benefits
Medical coverage (including Employer 100% paid option)
Dental coverage
Vision coverage
401 (k) match
Wellness benefit
Professional development/education assistance
Paid volunteer hours
Parental leave
Flexible schedule
Company-wide offsites
Hybrid workplace
Company
Backbone Media
Backbone Media is a PR and Communications company that provides media planning and buying solutions.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Penn Newhard
Co-CEO
Company data provided by crunchbase