Talent Space, Inc. · 1 day ago
Search Engine Optimization (SEO)/Generative Engine Optimization (GEO) Manager
United States
Full-time
Remote
Senior Level
$55/hr - $85/hr
7+ years expTalent Space, Inc. is seeking a forward-thinking strategist to bridge the gap between traditional Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). The role focuses on developing advanced strategies for SEO and GEO, collaborating on AI workstreams, and leading cross-functional teams to ensure compliance and optimize content for AI-driven platforms.
ConsultingInformation ServicesInformation TechnologyRecruitingSoftware Engineering
Responsibilities
Move beyond traditional keywords to ensure search engines understand the relationships between our brands, conditions, and scientific data
Lead the strategy for "Answer Engine Optimization," optimizing content for AI Overviews (AIO), ChatGPT, Claude, and Perplexity with a focus on citation authority, structured data, and content architecture
Oversee technical SEO health across Genentech’s portfolio using Google Search Console and other tools. Drive implementation of advanced Schema markup to communicate effectively with LLMs
Collaborate with agency partners to develop internal AI tools for simplifying SEO tasks
Make content recommendations for conversational queries, ensuring NLP models can easily parse and retrieve answers
Act as a bridge between "Fast SEO" and "Safe Pharma," working closely with MLR teams to ensure compliance while advocating for necessary SEO edits
Demystify GEO and AI search for brand marketers and senior leadership, translating complex technical search concepts into business impact
Manage external SEO agencies, holding them accountable for engagement quality and entity sentiment
Qualification
Required
7 years in SEO/Digital Marketing, with at least 2 years in a highly regulated industry (Pharma, Biotech, Finance, or Insurance)
Demonstrated understanding of how LLMs impact search with experience optimizing for AI-driven platforms
Deep proficiency in Schema.org, Knowledge Graph architecture, and familiarity with SEO tools like Google Search Console and SEMRush
Experience navigating MLR/PRC review cycles
Exceptional ability to influence without authority and communicate technical concepts to non-technical stakeholders
Company
Talent Space, Inc.
Your trusted partner in IT staffing with a focus on technology, innovation and diversity.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase