Adaptive Commissioning Solutions · 10 hours ago
Director of Communications
Adaptive Commissioning Solutions is seeking a dynamic communications leader to serve as the Director of Communications for Visit Overland Park. This role involves leading and managing all communication efforts, including media outreach, community messaging, and supporting government affairs communication to enhance the visitor economy in Overland Park.
Information Technology & Services
Responsibilities
Design and execute Visit Overland Park’s communication and media strategies to position the destination to key audiences, advance the DMO’s mission, and maintain a consistent, positive brand image
Craft compelling messaging to promote Overland Park as a premier destination for leisure travel, sports tourism, and meetings
Build and maintain strong relationships with media at local, regional, national, and international levels across consumer, trade, and industry sectors
Produce press releases, media advisories, story pitches, and multimedia content to drive coverage of Overland Park events, attractions, and initiatives
Implement a brand-journalism approach, creating concise, engaging, and SEO-optimized press content that integrates influencer outreach and multimedia elements
Manage an up-to-date online newsroom, press kit, and crisis communication materials
Identify and target high-value media through research, database management, editorial calendars, and publication profiling
Plan and lead media events, press/familiarization tours, and PR campaigns highlighting Overland Park’s appeal for sports, conventions, and family leisure travel
Represent Visit Overland Park with a professional, polished presence when engaging with city officials, stakeholders, industry partners, and the public
Serve as the DMO liaison to organizations such as Kansas Tourism, PRSA, Destinations International, and the Travel Industry Association of Kansas
Identify and coordinate speaking opportunities for Visit Overland Park leaders to elevate organizational visibility and thought leadership
Collaborate with the Director of Marketing to strengthen the destination’s brand and ensure PR alignment with broader marketing strategies
Track, measure, and report PR performance, including media coverage, impressions, and advertising value
Maintain a long-range PR and events calendar
Perform additional duties as assigned by the President & CEO to support organizational reputation and advocacy
Qualification
Required
Bachelor's degree in communications, public relations, journalism, marketing, or a related field
5 years of progressively responsible experience in public relations, communications, marketing, or journalism is required
Knowledge of media production and communication processes, including multiple ways to inform and engage audiences via written oral and visual channels
Skilled in media pitching, journalism principles, and public relations
Expertise in developing and executing effective, targeted, and timely social media and media outreach plans; ability to coordinate and collaborate social media strategies with internal Marketing and Social media team
Knowledge and awareness of emerging platforms and technologies, trends, and best practices
Strong writing skills sharing clear, concise, and engaging communications
Creative thinker with a results-driven mindset
Demonstrate a high degree of professionalism, confidentiality, and effective interpersonal skills internally and externally
Preferred
Hospitality and/or DMO industry knowledge preferred
Accreditation in Public Relations (APR) credential is preferred
Knowledge of Overland Park and the city's attractions is a plus
Benefits
Ongoing industry training
100% employer paid health benefits
Retirement contribution
Flexible office first culture with team gatherings at their entertainment district office