Tacony Corporation · 4 hours ago
Director, Brand Marketing
Fenton, MO, US
Full-time
Onsite
Director/Executive
7+ years expTacony Corporation is an internationally recognized global products company seeking a Director of Brand Marketing. This role focuses on driving revenue and shaping brand futures through strategic marketing initiatives across a multi-brand portfolio.
Manufacturing
Responsibilities
Own and drive marketing objectives that fuel growth across a multi-brand portfolio
Translate brand vision into clear strategies, actionable plans, and standout execution
Lead cross-functional go-to-market launches that build awareness, acquisition, and retention
Ensure brand consistency and excellence across all channels and touchpoints
Use consumer insights, data, and analytics to measure ROI, optimize spend, and sharpen strategy
Lead, coach, and develop a high-performing brand marketing team against KPIs and long-term goals
Collaborate with internal partners and select agency teams to create demand and competitive advantage
Stay ahead of industry trends, competitors, and white-space opportunities to shape future pipelines
Qualification
Required
Bachelor's degree in Marketing, Business, or related field (Master's preferred)
7+ years of brand marketing experience within a CPG organization, with meaningful in-house experience supporting multiple brands
3+ years of people leadership experience
Proven success leading brands across B2B and DTC channels
Strong track record developing brand strategies and executing integrated marketing programs
Deep expertise in consumer insights, brand analytics, and go-to-market execution
Exceptional communication skills and the ability to influence cross-functionally
This role requires in-house brand leadership experience. Agency experience is a plus—but owning brands day-to-day, balancing multiple priorities, and driving outcomes from the inside is essential
Benefits
Performance-based incentives
Comprehensive medical/dental/vision programs with health savings account (HSA) or flexible spending account (FSA) options
On-site workout center
Company paid life insurance
Generous paid time off (PTO) program including paid holidays and a volunteer day
Rich 401K with employer matching contribution
Company
Tacony Corporation
Tacony Corporation is a wholesale company that offers vacuum cleaners.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Kristi Tacony Humes
Chief Executive Officer
Christine Freed
Chief Technology Officer
Recent News
2023-08-24
Company data provided by crunchbase