ima - NorthEast Regional Council · 11 hours ago
Senior Marketing Manager, Digital & Growth
United States
Full-time, Contract
Remote
Senior Level
$110K/yr - $130K/yrIMA - NorthEast Regional Council is seeking a Senior Marketing Manager, Digital & Growth Marketing to lead their digital marketing ecosystem. This role involves driving member and revenue growth through strategic digital campaigns across various channels, while also managing a team and optimizing performance.
Accounting
Responsibilities
Own IMA’s digital growth strategy and marketing ecosystem across social, paid media, email, and lifecycle marketing
Develop integrated, multi-channel campaigns that drive member acquisition, engagement, and revenue growth
Translate organizational goals into scalable digital programs with clear KPIs and measurable ROI
Partner with Marketing, Membership, Product, and Sales/Partnerships teams to align campaigns to pipeline and revenue targets
Define customer journey, nurture flows, and full lifecycle campaigns across IMA’s multiple audience segments
Lead strategy and execution for paid digital campaigns across LinkedIn, Meta, and other relevant platforms
Manage programmatic media agencies and external partners to ensure performance, efficiency, and accountability
Oversee organic social strategy and execution to strengthen brand awareness and engagement
Continuously test, optimize, and scale campaigns using A/B testing and performance insights
Support Email Marketing Specialist for email marketing strategy and execution, including nurture campaigns, segmentation, and automation
Manage HubSpot (or equivalent MAP) workflows, scoring, personalization, and lifecycle programs
Develop full-funnel nurture journeys to convert prospects and increase member retention and upsell
Ensure compliance with GDPR, CAN-SPAM, and email marketing best practices
Partner closely with internal teams to align HubSpot, Salesforce, GA4, and reporting infrastructure
Maintain campaign tracking, attribution models, and dashboards to measure performance and elevate insights
Use tools such as Monday.com to manage workflows, timelines, and cross-functional coordination
Improve processes, documentation, and scalability of the digital marketing engine
Establish and monitor KPIs across acquisition, engagement, and conversion metrics
Develop and execute regular reporting that clearly demonstrates performance and ROI across channels
Leverage data to continuously optimize targeting, messaging, and channel mix
Provide actionable insights and recommendations to leadership
Manage and mentor a growing digital marketing team
Foster accountability, collaboration, and continuous improvement
Set priorities, coach performance, and support professional development
Oversee agency and vendor relationships, scopes of work, and budgets
Qualification
Required
Own IMA's digital growth strategy and marketing ecosystem across social, paid media, email, and lifecycle marketing
Develop integrated, multi-channel campaigns that drive member acquisition, engagement, and revenue growth
Translate organizational goals into scalable digital programs with clear KPIs and measurable ROI
Partner with Marketing, Membership, Product, and Sales/Partnerships teams to align campaigns to pipeline and revenue targets
Define customer journey, nurture flows, and full lifecycle campaigns across IMA's multiple audience segments
Lead strategy and execution for paid digital campaigns across LinkedIn, Meta, and other relevant platforms
Manage programmatic media agencies and external partners to ensure performance, efficiency, and accountability
Oversee organic social strategy and execution to strengthen brand awareness and engagement
Continuously test, optimize, and scale campaigns using A/B testing and performance insights
Support Email Marketing Specialist for email marketing strategy and execution, including nurture campaigns, segmentation, and automation
Manage HubSpot (or equivalent MAP) workflows, scoring, personalization, and lifecycle programs
Develop full-funnel nurture journeys to convert prospects and increase member retention and upsell
Ensure compliance with GDPR, CAN-SPAM, and email marketing best practices
Partner closely with internal teams to align HubSpot, Salesforce, GA4, and reporting infrastructure
Maintain campaign tracking, attribution models, and dashboards to measure performance and elevate insights
Use tools such as Monday.com to manage workflows, timelines, and cross-functional coordination
Improve processes, documentation, and scalability of the digital marketing engine
Establish and monitor KPIs across acquisition, engagement, and conversion metrics
Develop and execute regular reporting that clearly demonstrates performance and ROI across channels
Leverage data to continuously optimize targeting, messaging, and channel mix
Provide actionable insights and recommendations to leadership
Manage and mentor a growing digital marketing team
Foster accountability, collaboration, and continuous improvement
Set priorities, coach performance, and support professional development
Oversee agency and vendor relationships, scopes of work, and budgets
Balances hands-on execution with strategic leadership, bringing a roll-up-your-sleeves mindset, strong ownership, and a collaborative, team-first approach
Strong understanding of performance marketing and full-funnel digital strategy
Expertise in paid social advertising (LinkedIn, Meta) and programmatic media management
Experience leading team usage of and the ability to work directly in Salesforce, HubSpot, GA4, LinkedIn and Meta ad management
Deep knowledge of email marketing, marketing automation, and lifecycle best practices
Experience with HubSpot and Salesforce or similar CRM/MAP integrations
Strong analytical mindset with the ability to translate data into action
Excellent project management and organizational skills
Ability to balance strategy with hands-on execution
Comfortable working cross-functionally and influencing stakeholders
Strong communication and coaching skills
Company
ima - NorthEast Regional Council
IMA - Northeast Regional Council, was organized in 1972.
Founded in 1972
0-1 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase