Guidewell Education · 12 hours ago
VP & General Manager | Admissions & Counseling Division
United States
Full-time
Remote
Director/Executive
$170K/yr - $200K/yr
10+ years expGuidewell Education is a private equity-backed education firm on a mission to 5x their business in the next five years. They are seeking a General Manager—serving as Vice President of Advisory—to take full P&L ownership of their undergraduate and graduate advisory divisions, driving strategy and building a scalable, high-performance team.
EdTechEducationTraining
Responsibilities
Own the College Counseling and Graduate Admissions Businesses & Drive Strategy
Hold full P&L accountability for the undergraduate and graduate advisory divisions, with responsibility for delivering on ambitious sales, revenue, and EBITDA targets
Collaborate with business unit leaders and the President to co-author the annual budget, ensuring each division is strategically resourced to achieve its growth goals
Serve as a strategic partner on the senior leadership team, shaping and executing GWE’s overall growth plan
Embrace and drive accountability through the EOS Traction framework, owning and executing a portfolio of quarterly company priorities ("rocks")
Build the Operating System
Work with leaders in your business unit(s) to architect and implement the division's core infrastructure from the ground up, including standardized processes for sales, service delivery, and client management
Serve as the business owner for the selection and implementation of CRM/Counseling Management software to streamline the counselor and family experience
Develop and launch data-driven scorecards and KPIs for sales and counseling teams to foster a culture of performance and accountability, including but not limited to:
Counseling contracts sold
Average price per counseling contract
Counselor NPS
Counselor utilization and Gross margin per counselor
Counseling cross-sell conversion to tutoring, test prep, summer camp, and other GWE services
Student application outcomes and matriculation data
Work with leaders in your business unit(s) to design scalable counselor compensation models and caseload standards that attract top talent while protecting margins
Work with the Talent Team to create a comprehensive recruiting, training, and onboarding program to ensure every new counselor embodies GWE’s standard of excellence
Lead, Unify, and Develop Your Team
Lead a 100+ person division (and growing) by serving as a strategic partner to the heads of college counseling and graduate admissions
Act as the chief culture officer for your division, navigating change management to unify teams from multiple brands and acquisitions
Standardize best practices across the current brand portfolios while preserving the unique value propositions that made these brands successful
Foster an environment of collaboration, high performance, and continuous improvement
Drive Growth and Innovation
Partner with leaders of other divisions (such as Academic Services and Summer Enrichment) to pioneer innovative cross-sell and upsell strategies, maximizing Customer Lifetime Value
Collaborate closely with your division's leaders and the Marketing Team to define the brand message, develop high-impact thought leadership content, and ensure consistent representation of all counseling and advisory brands
Continuously evaluate the market to ensure our counseling services remain cutting-edge and best-in-class
Qualification
Required
10–15 years of progressive leadership experience
Proven track record of managing a services P&L of $10M+
Deep understanding of the levers of EBITDA, margin expansion, and utilization
Experience specifically managing other managers for at least 5 years
Experience leading large, distributed teams (100+)
Ability to build a world-class recruiting and training 'engine'
Commitment to coaching, developing, and inspiring leadership talent
Expert at unifying cultures and leading people through transformation (including post-acquisition)
Ability to respect the legacy and 'soul' of an educational brand while standardizing operations
Preferred
A background in and passion for Education or Ed-Tech sectors is strongly preferred
PE-Fluent (Strongly Preferred): You understand the 'operating rhythm' of Private Equity
Benefits
Health, Dental, and Vision Insurance
401k with company match after 1-year of employment
Generous PTO
Additional supplementary benefits
Company
Guidewell Education
Guidewell Education is an operates educational enterprises.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$58MKey Investors
Eagle Merchant PartnersGraycliff PartnersBoathouse Capital
2025-09-08Private Equity
2025-02-10Private Equity· $43M
2025-02-10Debt Financing
Leadership Team
Billy Downing
Chief Executive Officer
Recent News
Seattle TechFlash
2025-09-12
Company data provided by crunchbase