HealthJoy · 20 hours ago
Vice President, Marketing
United States
Full-time
Remote
Director/Executive
10+ years expHealthJoy is a company focused on transforming its growth model through strategic marketing leadership. They are seeking a Head of Marketing to build a data-driven marketing engine that drives growth and deepens relationships with broker partners.
Artificial Intelligence (AI)Employee BenefitsHealth CareHospitalMedical
Responsibilities
Lead mentor and develop a Marketing team across Performance Marketing, Commercial Enablement and Product Marketing: oversee multiple product lines and execute large scale GTM strategies with measurable business impact
Engagement Marketing: translate consumer marketing strategies in a BTBTC context to engage and create value for our members across existing products and new product launches
Qualification
Required
10+ years of experience leading marketing in VC or high-growth emerging companies
Successfully navigated the transition from a 'founder-led' sales model to a professionalized, marketing-driven growth engine within the mid-market and enterprise-lite segments
Proven track record in fast-paced startup cultures
Possess a 'bias for action,' moving with high velocity to diagnose friction and build systems from the ground up rather than just managing existing ones
Expert at designing and scaling a full-funnel B2B growth engine
Hands-on experience building the marketing operations infrastructure for demand generation, ABM, and automated lifecycle marketing to drive predictable revenue
Expertise in translating complex product capabilities into resonant messaging that wins specific vertical market segments
Skilled in driving B2B2C engagement, ensuring that once a group is signed, the individual members are activated and retained
Ability to build a high-authority brand through strategic content that establishes the company as a thought leader in the HealthTech/Benefits space
Direct experience owning a marketing-sourced pipeline quota and managing a performance-driven budget focused on VC-standard unit economics
You move at the speed of a startup
You are fearless about testing, failing fast, and course-correcting quickly to maintain momentum in ambiguous environments
You view growth as a holistic system
You connect the dots between Product, Sales, and Customer Success to ensure the entire engine is optimized for scale
You have a 'maniacal focus' on the customer's world
You translate deep empathy for the member and the broker into a brand voice that builds trust and drives action
Deeply comfortable architecting a modern GTM tech stack (SFDC, Marketing Automation, AI tools) to create a sustainable competitive advantage through personalization
You thrive in the accountability of a venture-backed environment
You 'own the red' on a dashboard, arriving with a diagnosis and a solution rather than a justification
Ability to take a broad value proposition and sharpen it into a surgical GTM strike for specific industries or broker personas
Lead mentor and develop a Marketing team across Performance Marketing, Commercial Enablement and Product Marketing
Oversee multiple product lines and execute large scale GTM strategies with measurable business impact
Translate consumer marketing strategies in a BTBTC context to engage and create value for our members across existing products and new product launches
Benefits
Medical, Dental and vision insurance packages
HSA contribution match
Stock options for eligible roles
401k match
Paid parental leave
Company sponsored Short Term and Long Term Disability coverage
Flexible PTO
Company
HealthJoy
HealthJoy is a healthcare navigation platform that simplifies the healthcare and benefits experience using AI and personalized guidance.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$108.5MKey Investors
Valspring CapitalHealth Velocity CapitalU.S. Venture Partners
2022-10-27Series D· $60M
2020-02-24Series C· $30M
2019-03-08Series B· $12.5M
Leadership Team
Justin Holland
CEO and Founder
Doug Morse-Schindler
President & Co-Founder
Recent News
usvp.com
2026-01-07
2025-06-12
Company data provided by crunchbase