TOMIS · 18 hours ago
Copy of Google Ads Specialist
Missoula, MT
Full-time
Hybrid
Entry, Mid Level
2+ years expTOMIS is a company that grows tour operator businesses through marketing software and expert services. They are seeking a Google Ads Specialist to lead Google Ads strategies, manage campaigns, and optimize performance to generate more direct bookings for clients.
Enterprise SoftwareSoftwareTour OperatorTravel
Responsibilities
Lead Google Ads Strategies: Develop, implement, and optimize Google Ads strategies across Google Ads and other SEM platforms as they become relevant for our clients
Campaign Management: Manage and execute campaigns for clients with Google Ads as a service, ensuring alignment with their business goals and objectives
Creative Development & Execution: Design and produce campaigns, ads groups, and ad creatives ensuring they are compelling, on-brand, and aligned with campaign objectives
Optimization & Troubleshooting: Continuously monitor, optimize, and troubleshoot campaigns to ensure they meet performance KPIs. Adjust bidding strategies, budgets, and targeting as needed to maximize performance and ROI. Identify and resolve underperforming campaigns, ad groups, ads and/or audiences to improve overall campaign efficiency
Audience Development & Segmentation: Develop, test, and refine audience segments, ensuring targeting is optimized for client goals
Budget Optimization: Develop budget recommendations based on client goals, expected cost-per-acquisition, and historical performance data. Share budget insights with the team and upper management to inform company best practices
Performance Reporting: Compile and analyze monthly reports on campaign spending, revenue, engagement, and other key metrics segmented by platform, industry, and reservation system. Present insights and recommendations to clients. Present larger service area reports, trends and insights to upper management
Client Communication & Reporting: Regularly communicate with internal team members and clients to update them on campaign performance, adjustments, and results. Manage expectations and provide strategic recommendations based on campaign performance and analytics
Cross-Platform Integration & Cohesion: Collaborate with other marketing channels (e.g. paid social, email) to ensure PPC strategies are integrated within broader digital marketing efforts. Ensure that PPC messaging and goals are aligned with other digital and offline campaigns
Client Audits: Conduct “mini PPC audits” for prospective clients, presenting findings and recommendations during sales calls
Template & Strategy Development: Create templates, custom audiences, and strategic campaign guidelines for other team members to utilize across various campaigns and platforms
Privacy Compliance & Audience Building: Navigate and adapt to privacy updates affecting PPC, developing new audience strategies as necessary
Continuous Education and Industry Awareness: Stay updated on algorithm changes and new features of PPC platforms to ensure campaigns are aligned with platform best practices. Maintain expertise in PPC advertising by participating in webinars, industry events, and networking opportunities
Explore & Test New PPC Channels: In collaboration with Meta Ads Specialists and Marketing Managers, this role will research and test new paid channels and strategies for clients. This may include Bing, Reddit, and others
Qualification
Required
2+ years of experience in Google Ads management, preferably in an agency environment
Proven track record of success with Google Ads
Strong analytical skills with the ability to interpret data and derive actionable insights
Highly organized with a keen attention to detail
Excellent communication and collaboration skills, with the ability to convey complex ideas clearly to both internal teams and clients
Experience managing multiple client accounts and developing strategies tailored to different industries
Proficiency in using advertising platforms, analytics tools, reporting software, and Google Sheets
Preferred
Experience with creative development and optimization for PPC campaigns
Ability to stay ahead of PPC trends and algorithm changes
Strong problem-solving skills and ability to navigate complex campaign challenges
Enthusiastic about testing and scaling new PPC platforms and ad formats
Benefits
Unlimited PTO
Comprehensive health insurance plan
401k with a match
Company-wide outdoor adventures twice a year
Discounts on outdoor industry gear and experiences
Company wellness program with gym reimbursements
Dog-friendly office environment
Powder day ski policy
Company
TOMIS
TOMIS is a developer of a tour operator marketing intelligence software.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$4.2M2024-06-02Seed· $1.75M
2023-07-13Seed· $0.55M
2022-07-10Seed· $0.2M
Leadership Team
Evan Tipton
Founder/CEO
Recent News
altAfrica
2023-07-01
Company data provided by crunchbase