Nielsen · 11 hours ago
Senior Measurement & Business Intelligence Architect
United States
Full-time
Remote
Mid, Senior Level
$94K/yr - $174K/yr
6+ years expNielsen is a leading company in the Broadcast Media industry, dedicated to providing powerful insights that drive client decisions. They are seeking a Senior Measurement & Business Intelligence Architect to lead the data strategy and analytics efforts within the marketing department, focusing on advanced measurement, predictive modeling, and vendor management.
AdvertisingAdvertising PlatformsAnalyticsDigital MediaInternet RadioMarket ResearchMarketingTest and MeasurementTVVideo Streaming
Responsibilities
Lead the integration of marketing data across the Data Cloud (e.g., Salesforce Data Cloud, ensuring a "Single Source of Truth" that connects Web, CRM, and MAP data. Advise on and oversee all marketing data initiatives
Move beyond dashboards to provide "The So What." You will deliver prescriptive insights that recommend specific actions based on performance trends. Design, build, and maintain executive-level dashboards and performance metrics that provide a "single source of truth" for the marketing organization and leadership
Lead the development of Multi-Touch Attribution and Media Mix Modeling to prove the incremental value of marketing spend, moving the organization away from simplistic "last-click" models
Build and deploy models for lead scoring, churn prediction, and customer lifetime value (CLV) to help the team focus on the highest-value opportunities. Execute standard marketing measurement responsibilities, including attribution modeling, funnel velocity analysis, and ROI reporting to identify key insights that will inform and guide our marketing optimization strategies
Manage and guide one dedicated Data Analyst, ensuring the accuracy and consistency of daily reporting outputs
Oversee relationships with external data vendors and agencies, ensuring they deliver on SLAs and provide high-quality data inputs
Qualification
Required
6-8 years in Marketing Analytics, Data Science, or Business Intelligence
Expert proficiency in SQL, Python/R, and visualization tools like Looker
Experience implementing or managing Data Cloud environments (e.g., Salesforce Data Cloud)
Ability to translate complex data sets into clear, actionable business narratives for leadership
Benefits
Health & wellness plans
401(k) retirement coupled with a Nielsen match
A generous paid time off policy
Company provided car for those who qualify
If eligible, a discretionary incentive/bonus
Company
Nielsen
Nielsen provides a comprehensive understanding of what consumers watch and buy.
10001+ employees
H1B Sponsorship
Nielsen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (36)
2023 (74)
2022 (147)
2021 (98)
2020 (144)
Funding
Current Stage
Public CompanyTotal Funding
$3.35B2026-01-21Debt Financing· $1.5B
2025-11-03Debt Financing· $1.2B
2023-02-06Debt Financing· $650M
Leadership Team
Karthik Rao
Chief Executive Officer
Akhil Parekh
Global Chief Product Officer
Recent News
Sports Business Journal
2026-02-03
2026-01-03
Company data provided by crunchbase