Association of National Advertisers · 19 hours ago
Senior Director, Marketing & Campaign Development
New York, NY
Full-time
Hybrid
Director/Executive
$115K/yr - $125K/yr
7+ years expThe Association of National Advertisers (ANA) is dedicated to driving growth for marketing professionals and brands. They are seeking a Senior Director of Marketing & Campaign Development to lead the operational execution of integrated campaigns that enhance membership and engagement.
AdvertisingAssociation
Responsibilities
Translate strategic priorities and business unit needs into integrated campaign strategies
Develop campaign concepts for key initiatives: conferences, research launches, thought leadership, membership drives, sponsorship activations, training and more
Create comprehensive campaign briefs that guide creative and operational execution
Define campaign objectives, target audiences, messaging frameworks, success metrics
Lead campaign ideation sessions with internal stakeholders and agency partners
Ensure campaigns align with ANA's messaging platform and brand guidelines
Develop Membership and Sponsorship collateral as needed
Serve as primary marketing partner to Membership, Sponsorship, and Practice teams
Conduct discovery sessions to understand business objectives and translate them into marketing requirements
Present campaign strategies and creative concepts to internal stakeholders
Manage expectations, timelines, and feedback loops with business unit leaders
Build trusted advisor relationships across the organization
Serve as day-to-day contact for external agency partners on campaign execution
Brief agency on campaign objectives, creative direction, and deliverables
Review and provide feedback on agency-developed creative concepts and assets
Coordinate between agency capabilities and internal team resources
Manage agency workflow, timelines, and budget allocation for campaigns
Ensure agency work aligns with brand standards and strategic objectives
Provide direction to Director, Senior Copywriter and Associate Manager, Campaign Operations
Review and approve creative briefs, copy, and campaign assets
Guide team on campaign prioritization and resource allocation
Mentor direct reports on strategic thinking and campaign development
Lead weekly team planning and status meetings
Foster collaborative, results-driven team culture
Qualification
Required
Bachelor's degree and 7-10 years in marketing with significant campaign development and management experience
Agency background or in-house marketing with integrated campaign responsibility
Experience in B2B, professional services, or association marketing is a plus
Proven track record developing successful multi-channel campaigns
History of managing stakeholder relationships and driving alignment
Experience working with creative agencies and managing external partners
Campaign Strategy: Translates business objectives into compelling marketing strategies
Creative Thinking: Develops fresh concepts and provides meaningful creative direction
Stakeholder Management: Builds trust and influences across organizational levels
Project Leadership: Manages multiple campaigns concurrently with competing priorities
Communication Excellence: Strong written and verbal presentation skills
Agency Management: Knows how to get the best work from external partners
Deep understanding of integrated marketing (paid, owned, earned channels)
Familiarity with marketing technology platforms (CRM, email, social, analytics)
Experience developing campaign briefs and creative briefs
Proficiency with project management and collaboration tools
Solid understanding of marketing metrics and campaign performance analysis
Benefits
Comprehensive health and wellness benefits
401k with company match
Flexible scheduling
Generous paid time off program
Casual dress code
Incentives
Rewards
Company
Association of National Advertisers
Driving growth for marketing professionals, brands and businesses, and the industry for the benefit of humanity.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Christine Manna
Chief Operating Officer
Bob Traino
SVP, CMO Practice and Industry Leadership
Recent News
2024-04-26
2024-04-26
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