Travel + Leisure Co. · 13 hours ago
Director of Digital Brand Data
Orlando, FL
Full-time
Onsite
Director/Executive
10+ years expTravel + Leisure Co. is the world’s leading vacation ownership and travel membership company, dedicated to putting the world on vacation. The Director of Digital Brand Data is responsible for defining and leading the brand data strategy to influence customer decision-making and drive measurable business outcomes across brands, while leading a specialized team and collaborating with various partners.
HospitalityTour OperatorTravel
Responsibilities
Define and own the brand data strategy that enables lifecycle marketing, personalization, and growth initiatives
Ensure data strategies are grounded in marketing principles, digital psychology, and customer behavior, not just technical feasibility
Partner with marketing leaders to ensure data directly supports acquisition, engagement, retention, and conversion strategies
Establish standards for how data is used across email, web, paid media, and emerging channels
Lead the identification, prioritization, and governance of marketing- and growth-focused data use cases
Partner with business leaders to define success metrics tied to engagement, conversion, retention, and revenue
Drive accountability from concept → execution → adoption
Ensure use cases translate into scalable, reusable solutions
Serve as the senior business owner for brand data partnerships
Own relationships with external partners, aligning capabilities to marketing and brand priorities
Remove organizational roadblocks and drive cross-functional decisions
Act as a trusted advisor to senior leadership on data-driven marketing strategy
Partner with Marketing Technology, CRM, Analytics, and IT to design and deliver data products, pipelines, and activation capabilities
Ensure CRM and MarTech platforms are enabled with clean, actionable, and activation-ready data
Guide execution plans that embed data into day-to-day marketing operations
Lead and develop a specialized brand data team consisting of a Manager and Senior Analysts
Build skills across CRM, MarTech, and marketing data strategy
Set clear expectations for how data supports execution, not just insight generation
Identify capability gaps and recommend investments in people, tools, or partners
Qualification
Required
Bachelor's Degree in Business, Marketing, Analytics, Information Systems, or related field
Strong strategic thinking with the ability to translate vision into execution
Deep understanding of marketing fundamentals and customer behavior
Excellent executive communication and stakeholder management skills
Strong problem-solving, prioritization, and decision-making capabilities
Proven ability to operate effectively in a matrixed organization
Strong understanding of CRM data models and MarTech ecosystems
Experience designing data strategies that support lifecycle marketing, personalization, and segmentation
Ability to apply digital psychology and behavioral principles to data strategy
Experience partnering with IT while maintaining marketing-led ownership
Familiarity with data governance, privacy, and compliance considerations
10+ years of experience across marketing, data, analytics, or marketing technology roles
Proven experience leading data initiatives that directly supported marketing execution
Experience operating at the intersection of business, marketing, and technology
Preferred
Travel, hospitality, or consumer brand experience a plus
Benefits
Medical
Dental
Vision
Flexible spending accounts
Life and accident coverage
Disability
Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
Wish day paid time to volunteer at an approved organization of your choice
401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
Legal and identify theft plan
Voluntary income protection benefits
Wellness program (subject to provider availability)
Employee Assistance Program
Company
Travel + Leisure Co.
Travel + Leisure Co., the world's leading vacation ownership and membership travel company, provides more than six million vacations to travelers every year.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$4.19B2025-12-10Post Ipo Debt· $869M
2025-10-15Post Ipo Debt· $300M
2025-08-05Post Ipo Debt· $500M
Leadership Team
Michael D. Brown
Chief Executive Officer
Jon G. Muñoz
Senior Vice President, Environmental, Social, and Governance
Recent News
Business Wire
2026-01-22
Company data provided by crunchbase