KPMG US · 4 hours ago
Associate Director, Market Development Leader
Atlanta, GA
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expKPMG is a leading provider of audit, tax and advisory services, known for its commitment to individual development and an inclusive environment. The Associate Director, Market Development Leader will lead marketing strategy and drive brand activation in major markets, while supporting relationship-building with clients and delivering data-driven insights to inform business strategies.
Financial Services
No H1B
Responsibilities
Lead marketing strategy and drives activation of brand, relationship, demand and sales enablement programs in their assigned major market
Drive growth across portfolio accounts by aligning marketing, sales and client engagement efforts-identifying key relationships, opportunities and gaps within the market for growth; liaise with local leadership to identify market insights and needs, aligns marketing campaign supply to demand
Support relationship-building with C-suite clients; analyzes client engagement and market dynamics to inform strategy; identifies and leads opportunities to build the KPMG brand locally, including developing relationships at discretion of OMP
Deliver data-driven business, market and client insights to the portfolio; shape and influence the development of industry and functional marketing campaigns and content aligned to client/market demand and business priorities
Coordinate local market brand advertising/media support; lead activation of firmwide assets and local sponsorships and oversee strategy and management of client experiences, share forums, meetings and events (virtual and in-person); drive Digital/Social initiatives for Major Market Managing Partners/Leaders; collaborate with Corporate Communications to develop, drive, and measure social/digital marketing strategies and initiatives
Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment
Qualification
Required
Minimum ten years of recent experience marketing, business development and/or client relationship management experience in the client service or professional services industry; strong understanding of client-delivery environment, direct client service skills are preferred
Minimum of a Bachelor's degree in business, marketing, finance or a related field is required
Experience driving complex business development including pipeline management; experience working with client and prospect management tools and software (such as CRM tools)
Background in managing, developing and coaching market resources in the market and promoting their growth in a high performing environment
Background in managing and activating relevant local and national marketing campaigns, events and sponsorships; experience executing annual marketing and strategic plan for a major market
Ability to lead and utilize existing tools and reports to analyze and share market results, pipeline growth, whitespace, buyer group penetration, marketing performance and other key financial growth indicator; knowledge and use of AI and other marketing technology to drive smart decision making, more effective and efficient marketing value delivery
Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)
Preferred
Master's degree from an accredited college or university in business administration is preferred
Benefits
Medical and dental plans
Vision coverage
Disability and life insurance
401(k) plans
Robust suite of personal well-being benefits to support your mental health
Personal Time Off per fiscal year
Calendar of holidays to be observed during the year
Two breaks each year where employees will not be required to use Personal Time Off
Company
KPMG US
KPMG is one of the world’s leading professional services firms and the fastest growing Big Four accounting firm in the United States.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Lynne Doughtie
Former Chairman and CEO
Paul Knopp
Chair and CEO
Recent News
Australian Financial Review
2024-05-12
2024-05-07
Media OutReach
2024-04-30
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