RxSight, Inc. · 10 hours ago
Patient Growth & Digital Marketing Manager
Aliso Viejo, CA
Full-time
Onsite
Entry, Mid Level
$90K/yr - $110K/yr
2+ years expRxSight, Inc. is an ophthalmic medical technology corporation that has commercialized the world’s first and only adjustable intraocular lens. The Patient Growth & Digital Marketing Manager is responsible for driving patient-facing digital growth initiatives and managing multi-channel campaigns to enhance patient awareness and engagement.
BiotechnologyEyewearHealth CareMedical Device
Responsibilities
Own the execution and optimization of patient-facing digital marketing initiatives, including organic social, paid media, and DTC campaigns designed to drive awareness, engagement, and patient growth
Translate strategic objectives into actionable digital campaigns with clear goals, timelines, and success metrics
Continuously evaluate and optimize campaign performance using analytics, audience insights, and ROI measurement to inform decision-making and future planning
Lead day-to-day management of RxSight’s social media presence across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms as appropriate
Develop, maintain, and evolve a cohesive content calendar that aligns with brand priorities, campaign milestones, and audience needs
Ensure consistent brand voice, messaging, and visual identity across all digital channels
Partner closely with internal teams (Marketing, Professional Education, Sales, Clinical, Customer Experience) to align messaging and execution across patient and HCP touchpoints
Serve as the primary day-to-day point of contact for agency partners, ensuring deliverables are on strategy, on time, and on budget
Provide clear briefs, feedback, and direction to creative and media partners to drive high-quality output
Ensure all content, campaigns, and digital communications comply with healthcare regulations, internal review processes, and company messaging standards
Manage routing, documentation, and approvals in coordination with document control and MLR teams
Monitor and respond to inbound messages, comments, and inquiries across digital channels in a timely, professional, and on-brand manner
Escalate clinical, sales, or service-related inquiries to appropriate internal teams as needed, ensuring a seamless patient experience
Own the maintenance and ongoing accuracy of the physician locator, ensuring patients have clear, accessible pathways to providers
Maintain and evolve digital asset libraries and patient-facing materials to support campaigns and practice needs
Contribute to broader marketing initiatives, including onboarding support for new practices, campaign launches, and cross-functional programs
Support recognition and engagement programs and assist with transitions into CRM-based workflows where applicable
Qualification
Required
Proven experience in digital marketing and social media management, preferably within healthcare, med-tech, or patient-focused brands
Demonstrated experience managing both organic and paid digital campaigns, including DTC initiatives
Strong understanding of healthcare compliance, regulatory requirements, and channel-appropriate messaging
Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment
Strong analytical skills with the ability to interpret performance data and translate insights into action
Experience working with external agencies and cross-functional internal teams to execute integrated campaigns
Ability to balance patient-centric storytelling with professional, credible HCP communications
Must be able to communicate effectively with internal and external team members
Associate's degree in Marketing, Advertising, Business, or a related field required
2–4 years of experience in digital marketing, social media, or growth-oriented marketing roles
Prior MedTech marketing experience required
Experience executing multi-channel campaigns with measurable outcomes
Completion of all required corporate compliance and ethics training per company policy
Training to be completed per the training plan for this position as maintained in the document control system
The training requirements on TRN-10007 Insider Trading Policy, TRN-10008 Global Anti-Bribery and Anti-Corruption Policy, and TRN-10009 Code of Business Conducts and Ethics must be diligently completed within 30 days from the hiring date and on an annual basis
Advanced in Microsoft Office Suite
Word Processing
Spreadsheet Software
Design Software
Project Management System
Preferred
Bachelor's degree preferred
Strong preference for ophthalmology
Company
RxSight, Inc.
RxSight® is an ophthalmic medical technology corporation headquartered in Aliso Viejo, California that has commercialized the world’s first and only adjustable intraocular lens (IOL) that is customized after cataract surgery.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$350.98MKey Investors
Oxford Finance LLCBiomedical Advanced Research and Development Authority (BARDA)Visionary Venture Fund
2024-05-08Post Ipo Equity· $115M
2023-02-07Post Ipo Equity· $50M
2021-07-29IPO
Leadership Team
Ron Kurtz
Co-President and CEO
R
Robert Grubbs
Co-Founder
Recent News
Orange County Business Journal
2026-01-22
2026-01-20
Orange County Business Journal
2026-01-14
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